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Memberships Pro\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://www.paidmembershipspro.com/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:5:\"width\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"32\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:6:\"height\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"32\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}s:4:\"item\";a:10:{i:0;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"Membership Site Analytics: How to Set Up GA4 and GTM with Custom Dimensions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://www.paidmembershipspro.com/membership-site-analytics-for-gtm-and-ga4/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 05 Apr 2023 20:20:59 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=488293\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:448:\"In this guide, we show you how to use custom code to set up three key components for your membership site analytics: After completing this tutorial, you’ll be fully set up to track and view general membership site analytics with custom data in Google Analytics 4 (GA4). Custom Code&#8230;or an Analytics Plugin? The tutorial here <a href=\"https://www.paidmembershipspro.com/membership-site-analytics-for-gtm-and-ga4/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Kimberly Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:23370:\"\n<p>In this guide, we show you how to use custom code to set up three key components for your membership site analytics:</p>\n\n\n\n<ul>\n<li><strong>Google Tag Manager</strong> to manage all of the custom scripts and snippets you want to use on your membership site.</li>\n\n\n\n<li><strong>Google Analytics 4</strong> (GA4) as your general website analytics platform.</li>\n\n\n\n<li><strong>Custom Dimensions</strong> for your membership site&#8217;s unique data.</li>\n</ul>\n\n\n\n<p>After completing this tutorial, you’ll be fully set up to track and view general membership site analytics with custom data in Google Analytics 4 (GA4).</p>\n\n\n\n<img width=\"744\" height=\"419\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/04/membership-site-analytics-ga4-gtm-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Banner Image for Membership Site Analytics: How to Set Up GA4 and GTM with Custom Dimensions\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/04/membership-site-analytics-ga4-gtm-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/membership-site-analytics-ga4-gtm-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/membership-site-analytics-ga4-gtm-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/membership-site-analytics-ga4-gtm-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/membership-site-analytics-ga4-gtm-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/membership-site-analytics-ga4-gtm.jpg 1600w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-site-navigation-background-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents</h2><ul><li><a href=\"#h-custom-code-or-an-analytics-plugin\" data-level=\"2\">Custom Code&#8230;or an Analytics Plugin?</a></li><li><a href=\"#h-video-demo-using-google-analytics-for-your-membership-site\" data-level=\"2\">Video Demo: Using Google Analytics for your Membership Site</a></li><li><a href=\"#step-1-install-google-tag-manager\" data-level=\"2\">1. Install Google Tag Manager in Your Membership Site</a></li><li><a href=\"#h-2-create-custom-dimensions-in-ga4\" data-level=\"2\">2. Create Custom Dimensions in GA4</a></li><li><a href=\"#h-3-create-variables-for-custom-dimensions-in-gtm\" data-level=\"2\">3. Create Variables For Custom Dimensions in GTM</a><ul><li><a href=\"#h-how-to-create-variables-in-google-tag-manager\" data-level=\"3\">How to Create Variables in Google Tag Manager</a></li></ul></li><li><a href=\"#h-4-configure-the-google-analytics-4-tag\" data-level=\"2\">4. Configure the Google Analytics 4 Tag</a></li><li><a href=\"#testing\" data-level=\"2\">Test Your Google Tag Manager and GA4 Analytics Setup</a></li><li><a href=\"#h-congratulations-on-setting-up-google-tag-manager-and-ga4\" data-level=\"2\">Congratulations On Setting Up Google Tag Manager and GA4</a></li></ul></div>\n</div></div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\" id=\"h-custom-code-or-an-analytics-plugin\">Custom Code&#8230;or an Analytics Plugin?</h2>\n\n\n\n<p>The tutorial here is 100% custom code—no third party plugins required. We formerly recommended a few analytics plugins, such as GA Google Analytics by Jeff Starr or MonsterInsights. Today, we switched to a completely custom code solution over other popular analytics plugins like MonsterInsights because:</p>\n\n\n\n<ul>\n<li>We didn’t want our WordPress site admin cluttered with upsells or banners.</li>\n\n\n\n<li>We trust that the custom code on our site isn’t phoning home to any unauthorized third parties.</li>\n\n\n\n<li>We didn&#8217;t need analytics reports in our WordPress site dashboard—that’s what the GA4 app is for.</li>\n\n\n\n<li>There’s no ongoing fees to using custom code—once the code is in place, you are good to go.</li>\n</ul>\n\n\n\n<p>If you are using an analytics plugin and do not want to change methods, its possible that the code recipe in this guide that pushes <strong>Membership Level</strong> to the dataLayer will work as is or with some adjustments. I’d suggest using that code as a starting place to write a custom filter for your analytics plugin of choice.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-demo-using-google-analytics-for-your-membership-site\">Video Demo: Using Google Analytics for your Membership Site</h2>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https://www.youtube.com/embed/0LGZ57l1e0\" width=\"744\" height=\"419\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe></center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-1-install-google-tag-manager\">1. Install Google Tag Manager in Your Membership Site</h2>\n\n\n\n<p>When you create a new property in Google Tag Manager, you&#8217;re given two scripts to place in your website code. The code recipe below loads that script in your WordPress site head tag.</p>\n\n\n\n<p>As a fallback, Google Tag Manager recommends adding the noscript tag to your website body. In this example, we use the default WordPress action <a href=\"https://developer.wordpress.org/reference/hooks/wp_body_open/\" target=\"_blank\" rel=\"noreferrer noopener\">wp_body_open</a>. If this is not present in your theme, you may need to contact your theme author for help finding the right hook for your theme.</p>\n\n\n\n<p>You must <strong>update lines 26 and 42</strong> with the <a href=\"https://support.google.com/tagmanager/answer/6103696?hl=en#\" target=\"_blank\" rel=\"noreferrer noopener\">unique Container ID for your site&#8217;s Google Tag Manager property</a>.</p>\n\n\n\n<script src=\"https://gist.paidmembershipspro.com/embed.js?target=https%3A%2F%2Fgithub.com%2Fstrangerstudios%2Fpmpro-snippets-library%2Fblob%2Fdev%2Fmisc%2Fadd-gtm-script-to-wordpress-site.php&amp;style=github-gist&amp;showBorder=on&amp;showLineNumbers=on&amp;showFileMeta=on&amp;showCopy=on\"></script>\n</div></div>\n\n\n\n<p>You can add this recipe to your site by creating a custom plugin or using the Code Snippets plugin available for free in the WordPress repository.&nbsp;<a href=\"https://www.paidmembershipspro.com/create-a-plugin-for-pmpro-customizations/\">Read this companion article for step-by-step directions on either method</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-create-custom-dimensions-in-ga4\">2. Create Custom Dimensions in GA4</h2>\n\n\n\n<p>The code at the end of this guide includes the logic to push <a href=\"https://developers.google.com/tag-platform/tag-manager/web/datalayer\" target=\"_blank\" rel=\"noreferrer noopener\">custom information to the dataLayer</a>, which will be used by GTM and GA4. In Google Analytics 4, these variables are called <strong>Custom Dimensions</strong>.</p>\n\n\n\n<ol>\n<li>Log in to your <strong><a href=\"https://analytics.google.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics Dashboard</a></strong>.</li>\n\n\n\n<li><strong>Select the property</strong> that is using Google Analytics 4 (GA4) you would like to manage.</li>\n\n\n\n<li>Navigate to the <strong>Admin</strong> management screen.</li>\n\n\n\n<li>Select <strong>Custom definitions</strong> under the <strong>Property</strong> column.</li>\n\n\n\n<li>Click <strong>Create custom dimensions</strong>.</li>\n</ol>\n\n\n\n<p>This guide requires you to set up three custom dimensions:</p>\n\n\n\n<ul>\n<li><strong>post_type</strong>: The post type of the content being viewed (i.e. ‘post’ or ‘page’)</li>\n\n\n\n<li><strong>post_author</strong>: The first and last name of the post author (fallback to user-{ID} if no name)</li>\n\n\n\n<li><strong>membership_level</strong>: The membership level of the current logged in user (fallback to ‘no_level’ for non-members and site visitors).</li>\n</ul>\n\n\n\n<p> Here&#8217;s how to set up the <strong>membership_level</strong> dimension:</p>\n\n\n\n<ol>\n<li>Enter the <strong>Dimension name</strong> <code>membership_level</code></li>\n\n\n\n<li>Set the <strong>Scope</strong> to <strong>User</strong>.</li>\n\n\n\n<li>Enter a basic description (for internal use only).</li>\n\n\n\n<li>Set the <strong>User property</strong> to <code>membership_level</code>.</li>\n</ol>\n\n\n<div class=\"wp-block-image is-style-box-shadow\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/bbpress-attachments/user-31/google-analytics-4-add-custom-dimension-membership-level.png\" alt=\"Add Membership Level as a Custom Dimension with User Scope for Google Analytics 4\" class=\"wp-image-473240\" width=\"600\" height=\"308\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/bbpress-attachments/user-31/google-analytics-4-add-custom-dimension-membership-level.png 1200w, https://www.paidmembershipspro.com/wp-content/uploads/bbpress-attachments/user-31/google-analytics-4-add-custom-dimension-membership-level-300x154.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/bbpress-attachments/user-31/google-analytics-4-add-custom-dimension-membership-level-1024x525.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/bbpress-attachments/user-31/google-analytics-4-add-custom-dimension-membership-level-1170x600.png 1170w\" sizes=\"(max-width: 600px) 100vw, 600px\" /></figure></div>\n\n\n<br>\n\n\n\n<ol start=\"5\">\n<li>Repeat these steps to create the other two dimensions in this guide (<code>post_type</code> and <code>post_author</code>).\n<ul>\n<li>When you create these dimensions, set up the matching name and event parameter, but for the <strong>Scope</strong> field, select <strong>Event</strong>.</li>\n</ul>\n</li>\n</ol>\n\n\n<div class=\"wp-block-image is-style-box-shadow\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-add-custom-dimension-post-type.png\" alt=\"Add Post Tyep as a Custom Dimension with User Scope for Google Analytics 4\" class=\"wp-image-473248\" width=\"600\" height=\"308\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-add-custom-dimension-post-type.png 1200w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-add-custom-dimension-post-type-300x154.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-add-custom-dimension-post-type-1024x525.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-add-custom-dimension-post-type-1170x600.png 1170w\" sizes=\"(max-width: 600px) 100vw, 600px\" /></figure></div>\n\n\n<br>\n\n\n\n<ol start=\"6\">\n<li>Save Settings.</li>\n</ol>\n\n\n\n<p>This is what the final Custom Definitions list for Google Analytics 4 should look like in your admin settings panel (ignore <code>post_category</code> below that isn&#8217;t a part of this tutorial):</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"413\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-custom-definitions-1024x413.png\" alt=\"Screenshot of the Google Analytics 4 Custom Definitions List with New Membership Site Data\" class=\"wp-image-473249\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-custom-definitions-1024x413.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-custom-definitions-300x121.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-custom-definitions-1170x471.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-analytics-4-custom-definitions.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-create-variables-for-custom-dimensions-in-gtm\">3. Create Variables For Custom Dimensions in GTM</h2>\n\n\n\n<p>Since you may be using your custom dimensions in multiple tags and triggers, I find it helpful to set up the <strong>Variables</strong> in your GTM dashboard for all the fields this code passes to the dataLayer.</p>\n\n\n\n<p>This way, you can easily reference a variable in your scripts without having to remember the exact name of the field passed in your custom code.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-create-variables-in-google-tag-manager\">How to Create Variables in Google Tag Manager</h3>\n\n\n\n<ol>\n<li>In Google Tag Manager, navigate to the property you want to edit, then select <strong>Variables</strong> in the left column menu.</li>\n\n\n\n<li>Google populates several <strong>built-in</strong> variables for you.</li>\n\n\n\n<li>In the <strong>User-Defined Variables</strong> section, click <strong>New</strong>.</li>\n\n\n\n<li>Give the variable a name you can remember, such as <strong>Membership Level</strong>. You&#8217;ll use this in creating Tags later in your GTM setup.</li>\n\n\n\n<li>In the <strong>Variable Configuration</strong> section, select <strong>Data Layer Variable</strong> for the type.</li>\n\n\n\n<li>For the name, enter: <code>membership_level</code></li>\n\n\n\n<li>You don&#8217;t need to change the version or add a custom format.</li>\n\n\n\n<li>Click Save.</li>\n</ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"345\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-user-defined-variable-membership-level-1024x345.png\" alt=\"Create a User-Defined Variable for Membership Level\" class=\"wp-image-473268\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-user-defined-variable-membership-level-1024x345.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-user-defined-variable-membership-level-300x101.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-user-defined-variable-membership-level-1170x394.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-user-defined-variable-membership-level.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption class=\"wp-element-caption\">Create a User-Defined Variable for Membership Level</figcaption></figure>\n\n\n\n<br>\n\n\n\n<p>Repeat these steps to create additional variables for:</p>\n\n\n\n<ul>\n<li><strong>Author.</strong>&nbsp;Set the Data Layer Variable Name to&nbsp;<code>post_author</code>, and</li>\n\n\n\n<li><strong>Post Type.</strong>&nbsp;Set the Data Layer Variable Name to&nbsp;<code>post_type</code></li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"361\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/04/gtm-variables-author-post-type-membership-level-1024x361.png\" alt=\"Screenshot of the Google Tag Manager Variables Created for Membership Level, Author, and Post Type\" class=\"wp-image-488318\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/04/gtm-variables-author-post-type-membership-level-1024x361.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/gtm-variables-author-post-type-membership-level-300x106.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/gtm-variables-author-post-type-membership-level-1536x541.png 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/gtm-variables-author-post-type-membership-level-1170x412.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/04/gtm-variables-author-post-type-membership-level.png 1624w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption class=\"wp-element-caption\">Example of the data layer variables I set up for the Paid Memberships Pro site’s Google Tag Manager dashboard.</figcaption></figure>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-configure-the-google-analytics-4-tag\">4. Configure the Google Analytics 4 Tag</h2>\n\n\n\n<p>The next steps show you how to create the GA4 Tag within GTM. Since you already have GTM set up in your membership site from step 1 in this guide, you can now focus on setting up the GTM workspace directly.</p>\n\n\n\n<ol>\n<li>In Google Tag Manager, navigate to&nbsp;<strong>Tags</strong>&nbsp;&gt;&nbsp;<strong>New</strong>.</li>\n\n\n\n<li>Name the Tag&nbsp;<strong>GA4 Configuration</strong>.</li>\n\n\n\n<li>First set up the&nbsp;<strong>Tag Configuration</strong>\n<ul>\n<li>Set the&nbsp;<strong>Tag Type</strong>&nbsp;to&nbsp;<strong>Google Analytics: GA4 Configuration</strong></li>\n\n\n\n<li>Set the <strong>Measurement ID</strong> (e.g, G-A2ABC2ABCD) for your GA4 property. <a href=\"https://support.google.com/analytics/answer/9539598?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Here&#8217;s how to locate the Google Tag ID</a>.</li>\n\n\n\n<li>Next, check the box to <strong>Send a page view event when this configuration loads</strong>.</li>\n\n\n\n<li>Toggle the <strong>Fields to set</strong> section and add fields just like the screenshot below.\n<ul>\n<li>The field name should match either <code>post_author</code> or <code>post_type</code>.</li>\n\n\n\n<li>The <strong>Value</strong> is the Variables you set up in the previous step.</li>\n</ul>\n</li>\n\n\n\n<li>Toggle the <strong>User Properties</strong> section and add a field for <code>membership_level</code>\n<ul>\n<li>The field name should be <code>membership_level</code>.</li>\n\n\n\n<li>The <strong>Value</strong> is the Membership Level Variable you set up in the previous step.</li>\n</ul>\n</li>\n</ul>\n</li>\n\n\n\n<li>Now set up the Tag&nbsp;<strong>Triggering</strong>\n<ul>\n<li>In the <strong>Firing triggers</strong> section, select <strong>All Pages</strong>.</li>\n</ul>\n</li>\n</ol>\n\n\n\n<p>Here&#8217;s a final screenshot of the <strong>GA4 Configuration</strong> Tag in Google Tag Manager with custom dimensions.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"656\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-ga4-config-with-fields-1024x656.png\" alt=\"GTM setup for GA4 using user-defined variables via the data layer.\" class=\"wp-image-473322\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-ga4-config-with-fields-1024x656.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-ga4-config-with-fields-300x192.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-ga4-config-with-fields-1170x750.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/google-tag-manager-ga4-config-with-fields.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption class=\"wp-element-caption\">GTM setup for GA4 using user-defined variables via the data layer.</figcaption></figure>\n\n\n\n<br>\n\n\n\n<p>You are now ready to save all these changes and&nbsp;<strong>publish the Workspace changes</strong>&nbsp;to Google Tag Manager. Once published, your custom triggers, variables, and tags will immediately be updated in your membership site.</p>\n\n\n\n<ol>\n<li>In the main Google Tag Manager dashboard, click the big blue&nbsp;<strong>Submit</strong>&nbsp;button in the upper right menu area.</li>\n\n\n\n<li>Optionally enter notes about the version and changes (internal only).</li>\n\n\n\n<li>Click&nbsp;<strong>Publish</strong>.</li>\n</ol>\n\n\n\n<p><em>Note: the steps above are specifically for custom dimensions in Google Analytics 4 (GA4). If you are using Google&#8217;s Universal Analytics (UA), see the instructions in <a href=\"https://www.paidmembershipspro.com/google-universal-analytics-custom-dimensions/\">this companion post for more information on configuring custom dimensions in UA</a>.</em></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"testing\">Test Your Google Tag Manager and GA4 Analytics Setup</h2>\n\n\n\n<p>After you&#8217;ve completed these steps, you may be wondering if you actually did everything right. With Google Tag Manager&#8217;s built-in testing interface, you can instantly verify your setup without days to wait and check what is actually being tracked by GA4.</p>\n\n\n\n<ol>\n<li>In Google Tag Manager, click the <strong>Preview</strong> button in the upper right menu area. This button triggers a new tab with the <strong>Tag Assistant</strong> interface.</li>\n\n\n\n<li>Enter the URL of your membership site in the modal window that appears.</li>\n</ol>\n\n\n\n<figure class=\"wp-block-image size-full is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1007\" height=\"924\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-preview-tag-assistant-debug-mode.png\" alt=\"Screenshot of the GTM Preview mode Tag Assistant to connect your website by URL\" class=\"wp-image-488295\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-preview-tag-assistant-debug-mode.png 1007w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-preview-tag-assistant-debug-mode-300x275.png 300w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" /></figure>\n\n\n\n<br />\n\n\n\n<ol start=\"3\">\n<li>Once the window loads, start navigating the site to trigger some page and post views, as well as trigger some dataLayer custom dimensions to be logged.</li>\n\n\n\n<li>You can log in to a user account with a membership level to test the custom dimension for <code>membership_level</code>. Just be sure you are not logged in as an administrator account, since the GTM code recipe in step 1 of this guide does not not track activity for logged in admins.</li>\n</ol>\n\n\n\n<p>Once you have fully navigated around your site, return to the Tag Assistant window to verify that your events and dataLayer are all configured properly.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-congratulations-on-setting-up-google-tag-manager-and-ga4\">Congratulations On Setting Up Google Tag Manager and GA4</h2>\n\n\n\n<p>This guide shows you how to set up Google Tag Manager and the new analytics tool: GA4. You didn&#8217;t use any premium plugins for this setup—it&#8217;s all done using custom code. Your membership site can now:</p>\n\n\n\n<ol>\n<li>Start using new Tags in Google Tag manager to track new things like embedded YouTube Videos or even set up a Facebook Pixel for ad retargeting.</li>\n\n\n\n<li>Your site is sending general page analytics data to GA4</li>\n\n\n\n<li>You set up some custom membership site data fields to popular in Google Tag Manager and then in GA4.</li>\n</ol>\n\n\n\n<p>Now that you have GTM working with your site, you&#8217;ve paved the way to add more tags and track more things. GTM has loads of options to add additional tags directly in their workspace. For example, you could also implement a <strong>Facebook Pixel</strong>, which uses standard and custom data to:</p>\n\n\n\n<ul>\n<li>To help you build more accurately-refined audiences for your Facebook retargeting ads, and</li>\n\n\n\n<li>Track the returns on your ad spend investment</li>\n</ul>\n\n\n\n<p>A natural progress, though, is to track ecommerce analytics in your membership site. Check out this companion guide for step-by-step instructions on <a href=\"https://www.paidmembershipspro.com/ecommerce-analytics-for-ga4-and-gtm/\">Ecommerce Analytics: How to Send Events to Google Tag Manager and Google Analytics 4 (GA4)</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"Ecommerce Analytics: Send Events to Google Tag Manager and Google Analytics 4 (GA4)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://www.paidmembershipspro.com/ecommerce-analytics-for-ga4-and-gtm/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 05 Apr 2023 19:06:24 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=415708\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:505:\"Tracking your membership site&#8217;s performance and analytics are crucial when it comes to understanding your audience and making informed business decisions. Better ecommerce analytics can support efforts like conversion rate optimization (CRO), planning your content, price experiments, improved UX, and everything in between. In this guide, we show you how to send ecommerce analytics data <a href=\"https://www.paidmembershipspro.com/ecommerce-analytics-for-ga4-and-gtm/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Kimberly Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:22501:\"\n<p id=\"h-tracking-your-membership-site-s-analytics-is-crucial-when-it-comes-to-understanding-your-audience-and-making-all-kinds-of-business-decisions-from-web-design-to-marketing-however-this-can-be-difficult-and-time-consuming-without-one-central-place-where-you-can-manage-it-all\">Tracking your membership site&#8217;s performance and analytics are crucial when it comes to understanding your audience and making informed business decisions. Better ecommerce analytics can support efforts like conversion rate optimization (CRO), planning your content, price experiments, improved UX, and everything in between.</p>\n\n\n\n<p>In this guide, we show you how to send ecommerce analytics data to Google Tag Manager at three key points in the checkout experience: <strong>view membership</strong>, <strong>add membership to cart</strong>, and <strong>purchase (complete checkout)</strong>.</p>\n\n\n\n<p>After completing this tutorial, you&#8217;ll be fully set up to track and view ecommerce analytics for your membership site in Google Analytics 4 (GA4).</p>\n\n\n\n<img width=\"744\" height=\"372\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/ga4-ecommerce-analytics-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Ecommerce Analytics for Google Analytics 4\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/ga4-ecommerce-analytics-1024x512.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/ga4-ecommerce-analytics-300x150.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/ga4-ecommerce-analytics-1536x768.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/ga4-ecommerce-analytics-1170x585.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/ga4-ecommerce-analytics.jpg 1680w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents</h2><ul><li><a href=\"#h-about-google-tag-manager\" data-level=\"2\">About Google Tag Manager</a></li><li><a href=\"#h-custom-code-vs-an-ecommerce-analytics-plugin\" data-level=\"2\">Custom Code vs. an Ecommerce Analytics Plugin</a></li><li><a href=\"#set-up-ecommerce-analytics\" data-level=\"2\">How to Set Up Ecommerce Analytics for Paid Memberships Pro</a><ul><li><a href=\"#gtm-triggers\" data-level=\"3\">1. Set Up Google Tag Manager Triggers</a></li><li><a href=\"#ga4-events-tag-in-gtm\" data-level=\"3\">2. Set Up a General GA4 Events Tag in GTM</a></li><li><a href=\"#add-ecommerce-analytics-custom-code\" data-level=\"3\">3. Add the Custom Ecommerce Analytics DataLayer Code to Your Site</a></li><li><a href=\"#test-ecommerce-analytics-setup\" data-level=\"3\">4. Test Your Ecommerce Analytics Setup</a></li></ul></li><li><a href=\"#h-ecommerce-analytics-set-up-now-what\" data-level=\"2\">Ecommerce Analytics Set Up—Now What?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-google-tag-manager\">About Google Tag Manager</h2>\n\n\n\n<p>Google Tag Manager (GTM) gives you a central place to manage all of the custom scripts and snippets you want to use on your membership site. Right now, the PMPro site uses GTM to add Google Analytics 4 (GA4) with custom dimensions and ecommerce analytics.</p>\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p>Google Tag Manager is a <a href=\"https://en.wikipedia.org/wiki/Tag_management_system\">tag management system</a> (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.</p>\n\n\n\n<p>—<a href=\"https://support.google.com/tagmanager/answer/6102821?hl=en\">Google Tag Manager Help</a></p>\n</div></div>\n\n\n\n<p>In the past, we&#8217;ve also used GTM to add a Facebook Pixel with custom event tracking.</p>\n\n\n\n<p>What I love about GTM is that once you have data properly sent to the tracking code, you can set up as many new Tags as you want through a <strong>relatively friendly user interface</strong>. And, if you decide not to keep a Tag active, you can pause it. Your work is saved there in the interface, but completely deactivated on your site.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-custom-code-vs-an-ecommerce-analytics-plugin\">Custom Code vs. an Ecommerce Analytics Plugin</h2>\n\n\n\n<p>We used to have an analytics plugin on our site that added the Google Analytics UA tracking code. Then we wrote custom filters to add membership information. Then Google Analytics introduced GA4. So we had to rewrite that custom filter&#8230;</p>\n\n\n\n<p>As you can see, managing a bunch of separate analytics tools, tracking scripts, and our custom coded filters was quickly becoming a nightmare. We switched to a completely custom code solution over other popular analytics plugins like Monster Insights because:</p>\n\n\n\n<ul>\n<li>We know that the custom code on our site isn&#8217;t phoning home to any unauthorized third parties.</li>\n\n\n\n<li>We didn&#8217;t want our WordPress site admin cluttered with upsells or banners.</li>\n\n\n\n<li>We don&#8217;t need a heavy dashboard screen that shows limited reports (that&#8217;s what the GA4 app is for).</li>\n\n\n\n<li>There&#8217;s no annual fee to using custom code—once the code is in place, you are good to go.</li>\n\n\n\n<li>We can trust that we understand our code and it won&#8217;t break with plugin updates. If we have to update it, we know where to look and how to solve it.</li>\n</ul>\n\n\n\n<p>If you are using an analytics plugin and do not want to change methods, its possible that the code recipe in step 3 of this guide will work as is or with some adjustments. I&#8217;d suggest using that code as a starting place to write a custom filter for your analytics plugin of choice. The logic there is a good basis to understand how to grab data about the default checkout journey in Paid Memberships Pro.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"set-up-ecommerce-analytics\">How to Set Up Ecommerce Analytics for Paid Memberships Pro</h2>\n\n\n\n<p>The following steps assume you have already set up the basic <a href=\"https://www.paidmembershipspro.com/membership-site-analytics-for-gtm-and-ga4/\">Google Tag Manager script with Google Analytics 4 configured in this guide</a>. You&#8217;ll also need:</p>\n\n\n\n<ol>\n<li>Access to your <a href=\"https://tagmanager.google.com\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager</a> account.</li>\n\n\n\n<li>Access to your <a href=\"https://analytics.google.com/\" target=\"_blank\" rel=\"noreferrer noopener\">GA4 Property in Google Analytics</a>.</li>\n</ol>\n\n\n\n<p>Let&#8217;s go.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gtm-triggers\">1. Set Up Google Tag Manager Triggers</h3>\n\n\n\n<p>Triggers tell Google Tag Manager when to fire certain tags. For this tutorial, we need to configure three triggers in the GTM dashboard: View Item Event, Add to Cart Event, and Purchase Event.</p>\n\n\n\n<ol>\n<li>In Google Tag Manager, click on <strong>Triggers</strong> &gt; <strong>New</strong>.</li>\n\n\n\n<li>Set the Trigger&#8217;s name to <strong>View Item Event</strong>.</li>\n\n\n\n<li>In the Trigger Configuration, select <strong>Trigger Type</strong> &gt; <strong>Custom Event</strong>.</li>\n\n\n\n<li>For the <strong>Event name</strong>, enter <code>view_item</code>.</li>\n\n\n\n<li><strong>Save</strong> the Trigger.</li>\n</ol>\n\n\n\n<p>Repeat these steps to create two more triggers for:</p>\n\n\n\n<ul>\n<li><strong>Add to Cart Event.</strong> Set the Event type to <code>add_to_cart</code>, and</li>\n\n\n\n<li><strong>Purchase Event.</strong> Set the Event type to <code>purchase</code></li>\n</ul>\n\n\n\n<div class=\"wp-block-group has-site-navigation-background-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-center\"><strong>Here are three screenshots of what the Triggers in GTM should look like when you completed this step:</strong></p>\n\n\n<div class=\"wp-block-image is-style-box-shadow\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1400\" height=\"592\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-view-item.png\" alt=\"GTM Ecommerce Analytics Trigger Set Up for View Item Event\" class=\"wp-image-488289\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-view-item.png 1400w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-view-item-300x127.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-view-item-1024x433.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-view-item-1170x495.png 1170w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /><figcaption class=\"wp-element-caption\">View Item event trigger in GTM</figcaption></figure></div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-7\">\n<div class=\"wp-block-column is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"433\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-add-to-cart-1024x433.png\" alt=\"GTM Ecommerce Analytics Trigger Set Up for Add to Cart Event\" class=\"wp-image-488287\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-add-to-cart-1024x433.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-add-to-cart-300x127.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-add-to-cart-1170x495.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-add-to-cart.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption class=\"wp-element-caption\">Add to Cart event trigger setup</figcaption></figure>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"433\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-purchase-1024x433.png\" alt=\"GTM Ecommerce Analytics Trigger Set Up for Purchase Event\" class=\"wp-image-488288\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-purchase-1024x433.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-purchase-300x127.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-purchase-1170x495.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-ecommerce-analytics-event-trigger-purchase.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption class=\"wp-element-caption\">Purchase event trigger setup</figcaption></figure>\n</div>\n</div>\n</div></div>\n\n\n\n<br />\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ga4-events-tag-in-gtm\">2. Set Up a General GA4 Events Tag in GTM</h3>\n\n\n\n<p>I read so many tutorials on GA4 Event tracking and found this next step to be the most straightforward way Google recommends setting up tracking for Events. What we&#8217;re doing here is telling GTM to listen for our named event types.</p>\n\n\n\n<p><strong>If GTM sees any of these event types coming from our membership site, it knows to send the data to GA4.</strong></p>\n\n\n\n<ol>\n<li>In Google Tag Manager, navigate to <strong>Tags</strong> &gt; <strong>New</strong>.</li>\n\n\n\n<li>Name the Tag <strong>GA4 Events</strong>.</li>\n\n\n\n<li>First set up the <strong>Tag Configuration</strong>\n<ul>\n<li>Set the <strong>Tag Type</strong> to <strong>Google Analytics: GA4 Event</strong>.</li>\n\n\n\n<li>Select your <strong>GA4 Configuration</strong> in the dropdown for <strong>Configuration Tag</strong>. If you don&#8217;t have GA4 configured yet, refer to our companion guide on basic Google Tag Manager setup for GA4.</li>\n\n\n\n<li>In the <strong>Event Name</strong> field, enter these exact characters: <code>{{Event}}</code></li>\n\n\n\n<li>Toggle the <strong>More Settings</strong> box, and check the box to <strong>Send Ecommerce data</strong> in the <strong>Ecommerce section</strong>. The <strong>Data source</strong> should be set to <strong>Data Layer</strong>.</li>\n</ul>\n</li>\n</ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"893\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-configuration-1024x893.png\" alt=\"Screenshot of the Google Tag Manager New Tag for GA4 Events with Tag Configuration\" class=\"wp-image-488297\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-configuration-1024x893.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-configuration-300x262.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-configuration-1170x1020.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-configuration.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<br />\n\n\n\n<ol start=\"4\">\n<li>Now set up the Tag <strong>Triggering</strong>\n<ul>\n<li>In the Firing triggers section, add each of the triggers you created in the previous step: View Item Event, Add to Cart Event, and Purchase Event.</li>\n\n\n\n<li>Click the + icon, and add each of your custom events.</li>\n</ul>\n</li>\n</ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"400\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-with-triggering-custom-events-1024x400.png\" alt=\"Screenshot of the Google Tag Manager New Tag GA4 Events with Custom Events as Triggering\" class=\"wp-image-488298\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-with-triggering-custom-events-1024x400.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-with-triggering-custom-events-300x117.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-with-triggering-custom-events-1536x599.png 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-with-triggering-custom-events-1170x457.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/GA4-events-tag-with-triggering-custom-events.png 1886w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>You are now ready to save all these changes and <strong>publish the Workspace changes</strong> to Google Tag Manager. Once published, your custom triggers, variables, and tags will immediately be updated in your membership site.</p>\n\n\n\n<ol>\n<li>In the main Google Tag Manager dashboard, click the big blue <strong>Submit</strong> button in the upper right menu area.</li>\n\n\n\n<li>Optionally enter notes about the version and changes (internal only).</li>\n\n\n\n<li>Click <strong>Publish</strong>.</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"add-ecommerce-analytics-custom-code\">3. Add the Custom Ecommerce Analytics DataLayer Code to Your Site</h3>\n\n\n\n<p>The code recipe below populates GTM&#8217;s dataLayer with ecommerce analytics for three ecommerce events: <code>view_item</code>, <code>add_to_cart</code>, and <code>purchase</code>.</p>\n\n\n\n<ul>\n<li>The <code>view_item</code> event is triggered when someone visits your Membership Levels page</li>\n\n\n\n<li>The <code>add_to_cart</code> event is triggered when a user visits the checkout page for a single level.</li>\n\n\n\n<li>The <code>purchase</code> event is triggered after the checkout is completed. The code tracks purchases for free membership levels, $0 checkouts, and paid checkouts.</li>\n</ul>\n\n\n\n<p>Why these three events? Google designed the default <a href=\"https://support.google.com/analytics/answer/12924131?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">GA4 Monetization &gt; Ecommerce purchases</a> report with these three events in mind. If you want to use other events, refer to the <a href=\"https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtag\" target=\"_blank\" rel=\"noreferrer noopener\">GA4 documentation for other built in event types</a>. You&#8217;ll need to create custom explorations for your events if you do not use the GA4 standards.</p>\n\n\n\n<script src=\"https://gist.paidmembershipspro.com/embed.js?target=https%3A%2F%2Fgithub.com%2Fstrangerstudios%2Fpmpro-snippets-library%2Fblob%2Fdev%2Fmisc%2Fsend-ecommerce-events-to-gtm.php&amp;style=github-gist&amp;showBorder=on&amp;showLineNumbers=on&amp;showFileMeta=on&amp;showCopy=on\"></script>\n\n\n\n<p>You can add this recipe to your site by creating a custom plugin or using the Code Snippets plugin available for free in the WordPress repository.&nbsp;<a href=\"https://www.paidmembershipspro.com/create-a-plugin-for-pmpro-customizations/\">Read this companion article for step-by-step directions on either method.</a></p>\n\n\n\n<p><strong>Note: this is not drop in code. </strong>You must customize this code for your site.</p>\n\n\n\n<ul>\n<li>Update line 32 with a comma-separated list of the level IDs shown on your Membership Levels page.</li>\n\n\n\n<li>If you are using custom landing pages and need this snippet to also run on other pages, you&#8217;ll need to adjust the page conditions on lines 23 and 70 (and maybe 98 if you have custom confirmation page logic).</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"test-ecommerce-analytics-setup\">4. Test Your Ecommerce Analytics Setup</h3>\n\n\n\n<p>The most wonderful thing about using Google Tag Manager is their built-in testing interface. You can now instantly verify your setup without days to &#8220;wait and see&#8221; what Google Analytics was actually tracking.</p>\n\n\n\n<ol>\n<li>In <strong>Google Tag Manager</strong>, click the <strong>Preview</strong> button in the upper right menu area.</li>\n\n\n\n<li>This button triggers a new tab with the Tag Assistant interface. You must <strong>enter the URL of your membership site</strong>.</li>\n</ol>\n\n\n<div class=\"wp-block-image is-style-box-shadow\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-preview-tag-assistant-debug-mode.png\" alt=\"Screenshot of the GTM Preview mode Tag Assistant to connect your website by URL\" class=\"wp-image-488295\" width=\"504\" height=\"462\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-preview-tag-assistant-debug-mode.png 1007w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/gtm-preview-tag-assistant-debug-mode-300x275.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" /></figure></div>\n\n\n<br />\n\n\n\n<ol start=\"3\">\n<li>Once the window loads, be sure you are not logged in as an administrator account. Most GA4 setups do not track activity for logged in admins—but that can vary based on your site.</li>\n\n\n\n<li><strong>Navigate your membership site</strong> to the pages that will trigger ecommerce analytics events:\n<ul>\n<li>Visit your pricing or membership levels page.</li>\n\n\n\n<li>Click a button to start checkout for a membership level.</li>\n\n\n\n<li>If you can (and you should), complete a checkout. You can do this for a free membership level or use a coupon code to do an actual paid checkout (and refund yourself later). I strongly recommend doing a true checkout so that you can validate the complete ecommerce analytics tracking is configured correctly.</li>\n</ul>\n</li>\n</ol>\n\n\n\n<p>Once you have fully navigated around your site, return to the Tag Assistant window to verify that your events and dataLayer are all configured properly.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"497\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/tag-assistant-output-debugging-verify-event-and-data-layer-1024x497.png\" alt=\"Screenshot of the Tag Assistant debug window with an add to cart event tracked and full data layer verified\" class=\"wp-image-488296\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/04/tag-assistant-output-debugging-verify-event-and-data-layer-1024x497.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/tag-assistant-output-debugging-verify-event-and-data-layer-300x146.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/tag-assistant-output-debugging-verify-event-and-data-layer-1170x567.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2022/04/tag-assistant-output-debugging-verify-event-and-data-layer.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<br />\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ecommerce-analytics-set-up-now-what\">Ecommerce Analytics Set Up—Now What?</h2>\n\n\n\n<p>This article gave you the steps to track and view e-commerce analytics for a membership site in Google Analytics 4 (GA4). At the end of this guide, you should have completed all the necessary steps to:</p>\n\n\n\n<ul>\n<li>Set up Google Tag Manager triggers</li>\n\n\n\n<li>Create a general GA4 events tag in GTM</li>\n\n\n\n<li>Add the custom ecommerce analytics datalayer code to your site</li>\n\n\n\n<li>Validate your setup by testing the ecommerce analytics using Tag Assistant.</li>\n</ul>\n\n\n\n<p>In a few days, your GA4 dashboard will be populated with all these juicy ecommerce analytics. Use this data to help you see just how many people are hitting your pricing page and completing the membership checkout experience. In a month, that data will give you data on your current site&#8217;s conversion rate—and prime you for more work on CRO and understanding the top value pages across your whole membership business.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:63:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"How to Send Custom Dimensions For Your Membership Site to Google’s Universal Analytics (UA)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://www.paidmembershipspro.com/google-universal-analytics-custom-dimensions/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 05 Apr 2023 19:06:09 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:12:\"Code Recipes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:17:\"Free Code Recipes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:31:\"pmpro_getMembershipLevelForUser\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=178736\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:450:\"No matter what type of membership site you operate, analytics on what your visitors and members are consuming most can be a huge asset for your marketing and development efforts. This article will show you how to track custom data like the user&#8217;s Membership Level, and other site related information like the post type, post <a href=\"https://www.paidmembershipspro.com/google-universal-analytics-custom-dimensions/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Kimberly Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16473:\"\n<p>No matter what type of membership site you operate, analytics on what your visitors and members are consuming most can be a huge asset for your marketing and development efforts.</p>\n\n\n\n<p>This article will show you how to track custom data like the user&#8217;s <strong>Membership Level</strong>, and other site related information like the post type, post category, and post author. We include two code recipes to track these custom dimensions in Google Analytics using three popular WordPress analytics plugins.</p>\n\n\n\n<div class=\"wp-block-group is-style-alert-message is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"is-style-default\">Note: These recipes are written for Google&#8217;s Universal Analytics and have not been updated to provide support for GA4. It is possible the same recipes work for both setups, but they have not been officially approved for us with GA4.</p>\n</div></div>\n\n\n\n<p>Once configured, you will be able to create a custom report in Universal Analytics (UA) to show top Content for non-members and for specific membership levels.</p>\n\n\n\n<img width=\"744\" height=\"372\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/Putting-Google-Analytics-to-work-for-your-Membership-Site-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Putting Google Analytics to work for your Membership Site\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/Putting-Google-Analytics-to-work-for-your-Membership-Site-1024x512.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/Putting-Google-Analytics-to-work-for-your-Membership-Site-300x150.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/Putting-Google-Analytics-to-work-for-your-Membership-Site.jpg 1120w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>In This Guide</h2><ul><li><a href=\"#h-configure-a-new-custom-dimension-definition-in-google-analytics\" data-level=\"2\">Configure a New Custom Dimension/Definition in Google Analytics</a><ul><li><a href=\"#h-google-universal-analytics-ua-how-to-set-up-custom-dimensions\" data-level=\"3\">Google Universal Analytics (UA): How to Set Up Custom Dimensions</a></li></ul></li><li><a href=\"#h-send-custom-dimensions-to-google-universal-analytics-ua\" data-level=\"2\">Send Custom Dimensions to Google Universal Analytics (UA)</a><ul><li><a href=\"#h-option-1-using-ga-google-analytics-by-jeff-starr\" data-level=\"3\">Option 1: Using GA Google Analytics  by Jeff Starr</a></li><li><a href=\"#h-option-2-using-google-analytics-dashboard-for-wp-by-exactmetrics\" data-level=\"3\">Option 2: Using Google Analytics Dashboard for WP by ExactMetrics</a></li><li><a href=\"#h-option-3-using-monsterinsights-pro-and-the-monsterinsights-dimensions-addon\" data-level=\"3\">Option 3: Using MonsterInsights Pro and the MonsterInsights &#8211; Dimensions Addon</a></li></ul></li><li><a href=\"#h-how-to-set-up-saved-reports-in-ua\" data-level=\"2\">How to Set Up Saved Reports in UA</a></li><li><a href=\"#h-putting-google-analytics-to-work-for-you\" data-level=\"2\">Putting Google Analytics To Work For You</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-configure-a-new-custom-dimension-definition-in-google-analytics\">Configure a New Custom Dimension/Definition in Google Analytics</h2>\n\n\n\n<div class=\"wp-block-group quote has-grey-blue-background-color has-background is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p>Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn&#8217;t automatically track.</p>\n\n\n\n<p>—via <a href=\"https://support.google.com/analytics/answer/2709828?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Custom Dimensions &amp; Metrics at Google</a></p>\n</div></div>\n\n\n\n<p>Custom Dimensions must be configured for the desired website property in your Analytics dashboard. To track Membership Level as a Custom Dimension, you will need to do the following:</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-universal-analytics-ua-how-to-set-up-custom-dimensions\">Google Universal Analytics (UA): How to Set Up Custom Dimensions</h3>\n\n\n\n<ol>\n<li>Log in to your Google Analytics Dashboard.</li>\n\n\n\n<li>Select the property that is using Universal Analytics (UA) you would like to manage.</li>\n\n\n\n<li>Navigate to the &#8220;Admin&#8221; management screen and select &#8220;Custom Definitions&#8221; then &#8220;Custom Dimensions&#8221; under the &#8220;Property&#8221; column (middle).</li>\n\n\n\n<li>Click &#8220;+ New Custom Dimension&#8221;.</li>\n\n\n\n<li>Name your dimension &#8220;membership_level&#8221;, and set the &#8220;Scope&#8221; to &#8220;Hit&#8221;.</li>\n\n\n\n<li>Save Settings.</li>\n</ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"527\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-add-custom-dimension-membership-level-1024x527.png\" alt=\"Create a New Google Analytics Universal Analytics Custom Dimension for Membership Level\" class=\"wp-image-473250\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-add-custom-dimension-membership-level-1024x527.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-add-custom-dimension-membership-level-300x154.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-add-custom-dimension-membership-level-1170x602.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-add-custom-dimension-membership-level.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<br>\n\n\n\n<p>After the dimension has been created, take note of the &#8220;Index&#8221; (a numerical value that you will need for the later steps in this guide.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"377\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-custom-dimensions-list-1024x377.png\" alt=\"Screenshot of the Google Analytics Universal Analytics Custom Dimensions List with New Membership Site Data\" class=\"wp-image-473251\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-custom-dimensions-list-1024x377.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-custom-dimensions-list-300x111.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-custom-dimensions-list-1170x431.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/google-universal-analytics-custom-dimensions-list.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-send-custom-dimensions-to-google-universal-analytics-ua\">Send Custom Dimensions to Google Universal Analytics (UA)</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-option-1-using-ga-google-analytics-by-jeff-starr\">Option 1: Using GA Google Analytics  by Jeff Starr</h3>\n\n\n\n<p>This popular WordPress plugin offers a very lightweight approach to adding the Google Analytics tracking code. Installation and setup instructions for this plugin are available in <a href=\"https://wordpress.org/plugins/ga-google-analytics/\" target=\"_blank\" rel=\"noreferrer noopener\">the repository listing here</a>.</p>\n\n\n\n<p>Once you have set up the plugin and created a custom dimension for Membership Level in your Analytics property, you must add the following code recipe to your site. This recipe uses the <code>gap_custom_code</code> filter hook to configure a new tracked dimension for &#8220;membership level&#8221; with the Index &#8220;4&#8221;. Your index may be different depending on how the dimension was set up in the web property. You will need to update line 23 of the recipe with your dimension&#8217;s appropriate index (i.e. <code>dimension1</code>).</p>\n\n\n\nView the code on <a href=\"https://gist.github.com/kimcoleman/68c69e7cc692e716490ccce2c48314fb\">Gist</a>.\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-option-2-using-google-analytics-dashboard-for-wp-by-exactmetrics\">Option 2: Using Google Analytics Dashboard for WP by ExactMetrics</h3>\n\n\n\n<p>Formerly known as GADWP, this WordPress plugin adds the Google Analytics tracking code and allows you to view key stats right in your site&#8217;s dashboard. The plugin offers additional features to customize tracking for your site&#8217;s needs, <em>which is what this demo is all about</em>. Installation and setup instructions for this plugin are available in <a href=\"https://wordpress.org/plugins/google-analytics-dashboard-for-wp/\" target=\"_blank\" rel=\"noopener noreferrer\">the repository listing here</a>.</p>\n\n\n\n<p>Once you have setup the plugin and created the Custom Dimension in your Analytics property, you must add the following code recipe to your site. This recipe uses the <code>exactmetrics_frontend_tracking_options_analytics_before_scripts</code> filter hook to configure a new tracked dimension with the Index &#8220;1&#8221;. Your index may be different depending on how the dimension was set up in the web property. You will need to update line 16 of the recipe with your dimension&#8217;s appropriate index (i.e. <code>dimension3</code>).</p>\n\n\n\nView the code on <a href=\"https://gist.github.com/kimcoleman/1114506c1c3e6177c495e3664c6013bb\">Gist</a>.\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-option-3-using-monsterinsights-pro-and-the-monsterinsights-dimensions-addon\">Option 3: Using MonsterInsights Pro and the MonsterInsights &#8211; Dimensions Addon</h3>\n\n\n\n<p>When writing these tutorials, I always try to make the customization possible without the need for a premium plugin. If you are already using MonsterInsights or need any of the added features of this premium system, this second method is for you. You can <a href=\"https://www.monsterinsights.com/pricing/\" target=\"_blank\" rel=\"noopener noreferrer\">explore current features and pricing of MonsterInsights</a> at their site to help you decide if this plugin is a better fit than the option above.</p>\n\n\n\n<p>As in option 1, you will need to configure the MonsterInsights plugin, create the Custom Dimension in your Analytics property, and also install and activate their <a href=\"https://www.monsterinsights.com/addon/dimensions/\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Dimensions Addon</a>.</p>\n\n\n\n<p>The following code recipe will add a new &#8220;Membership Level&#8221; dimension in the settings page of the MonsterInsights Pro plugin. Once the recipe has been added to your site using a <a href=\"https://www.paidmembershipspro.com/create-a-plugin-for-pmpro-customizations/\" target=\"_blank\" rel=\"noreferrer noopener\">plugin for PMPro Customizations</a>, do the following:</p>\n\n\n\n<ol>\n<li>Navigate to &#8220;Insights&#8221; &gt; &#8220;Settings&#8221; &gt; &#8220;Conversions&#8221; &gt; &#8220;Custom Dimensions&#8221;.</li>\n\n\n\n<li>Click &#8220;+ Add new custom dimension&#8221;.</li>\n\n\n\n<li>Select &#8220;Membership Level&#8221; from the dropdown.</li>\n\n\n\n<li>Enter the correct &#8220;Index&#8221; as it was configured within your web property in Google Analytics.</li>\n\n\n\n<li>Save Changes.</li>\n</ol>\n\n\n\n<figure class=\"wp-block-image box-shadow\"><img decoding=\"async\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/pmpro-monsterinsights-membership_level_custom_dimension.png\" alt=\"Configure Membership Level as a Custom Dimension in MonsterInsights\"/></figure>\n\n\n\nView the code on <a href=\"https://gist.github.com/kimcoleman/eccdb4ed492ffb94cfbd4d75b9703747\">Gist</a>.\n\n\n\n<h2 class=\"wp-block-heading\" id=\"add-recipe-to-site\">Adding the Recipe to Your Website</h2>\n\n\n\n<p>You can add this recipe to your site by creating a custom plugin or using the Code Snippets plugin available for free in the WordPress repository. <a href=\"https://www.paidmembershipspro.com/create-a-plugin-for-pmpro-customizations/\">Read this companion article for step-by-step directions on either method.</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-set-up-saved-reports-in-ua\">How to Set Up Saved Reports in UA</h2>\n\n\n\n<p class=\"lead\">Now that have set up your Custom Dimension tracking, you can head over to your Analytics dashboard and create some saved reports to make it easy to access this data.</p>\n\n\n\n<p>For my membership site, Paid Memberships Pro, I am primarily tracking the top content accessed by &#8220;Non-Members&#8221; (dimension value <code>no_level</code>) as well as a separate report of the top content accessed by members of our free level (dimension value <code>7</code> which is the Level ID of our Free membership).</p>\n\n\n\n<p>These are the two reports that tell me the top post I can work on to increase conversion rates as well as the most popular members-only posts that free or non-members would like to have access to.</p>\n\n\n\n<p>Here&#8217;s what I did once the dimension tracking was in place and I confirmed it was all set up properly:</p>\n\n\n\n<ol>\n<li>Log in to your Google Analytics Dashboard.</li>\n\n\n\n<li>Select the property you would like to manage.</li>\n\n\n\n<li>In the sidebar, select &#8220;Behavior&#8221; &gt; &#8220;Site Content&#8221; &gt; &#8220;All Pages&#8221;.</li>\n\n\n\n<li>In the filter and search area below the graph, there is a link to perform an &#8220;advanced&#8221; search. Click the work &#8220;advanced&#8221;.</li>\n\n\n\n<li>Select &#8220;include&#8221;, Custom Dimension: &#8220;membership_level&#8221;, &#8220;Exactly matching&#8221; the ID of your membership level OR the exact string <code>no_level</code>.</li>\n\n\n\n<li>This will generate a custom report for the selected level/non-members.</li>\n\n\n\n<li>Click &#8220;Save&#8221; in the upper right chart area to save this custom view for easy access.</li>\n</ol>\n\n\n\n<figure class=\"wp-block-image box-shadow is-style-box-shadow\"><img decoding=\"async\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/pmpro-google-analytics-custom-report.png\" alt=\"membership_level filtered report in Google Analytics Page Content area\"/></figure>\n\n\n\n<br />\n\n\n\n<p>Saved reports can be accessed at a later time via the sidebar &#8220;Customization&#8221; &gt; &#8220;Saved Reports&#8221; screen.</p>\n\n\n\n<p class=\"box-shadow\">You can add additional saved reports for as many custom searches as you would like. Here are the four custom reports I have set up for our site:</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"375\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/pmpro-google-analytics-saved-reports-1024x375.png\" alt=\"Saved reports in Google Analytics\" class=\"wp-image-178756\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2019/01/pmpro-google-analytics-saved-reports-1024x375.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/pmpro-google-analytics-saved-reports-300x110.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/pmpro-google-analytics-saved-reports-1170x429.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2019/01/pmpro-google-analytics-saved-reports.png 1834w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<br />\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-putting-google-analytics-to-work-for-you\">Putting Google Analytics To Work For You</h2>\n\n\n\n<p>I hope you&#8217;ve enjoyed (and have been able to follow along with) this somewhat advanced tutorial. Google Analytics is a powerful but complex tool—and with the changes coming to Google Analytics 4 it can be hard to stay up to date with everything you need to do.</p>\n\n\n\n<p>Whether you have a highly active membership site or are just getting started, it is very smart to get this tracking in place from the beginning. The data will only start tracking conversions from the point of set up and on, it can&#8217;t update existing data. The sooner you start this process, the more rich your data will be.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"How to Promote a Membership Site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://www.paidmembershipspro.com/promote-membership-website/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 31 Mar 2023 15:32:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=488116\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:436:\"A membership site can be a lucrative way for businesses and solopreneurs to earn consistent income. But to make money from a membership website, you have to market it. If you’re wondering, “How do I promote a membership website?” you’re not alone. This post will cover different marketing channels that can help you build hype <a href=\"https://www.paidmembershipspro.com/promote-membership-website/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"PMPro Team\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:23189:\"\n<p>A membership site can be a lucrative way for businesses and solopreneurs to earn consistent income. But to make money from a membership website, you have to market it. If you’re wondering, “How do I promote a membership website?” you’re not alone.</p>\n\n\n\n<p>This post will cover different marketing channels that can help you build hype around your membership program.</p>\n\n\n\n<img width=\"744\" height=\"419\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-your-membership-website-1-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Banner image for Promote your membership website\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-your-membership-website-1-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-your-membership-website-1-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-your-membership-website-1-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-your-membership-website-1-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-your-membership-website-1-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-your-membership-website-1.jpg 1600w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents</h2><ul><li><a href=\"#h-reaching-potential-members\" data-level=\"2\">Reaching Potential Members</a></li><li><a href=\"#h-best-marketing-channels-to-promote-a-membership-site\" data-level=\"2\">Best Marketing Channels to Promote a Membership Site</a></li><li><a href=\"#h-tips-to-promote-a-membership-site\" data-level=\"2\">Tips to Promote a Membership Site </a></li><li><a href=\"#h-best-methods-to-promote-a-membership-site\" data-level=\"2\">Best Methods to Promote a Membership Site</a></li><li><a href=\"#h-using-content-marketing-to-promote-a-membership-site\" data-level=\"2\">Using Content Marketing to Promote a Membership Site</a></li><li><a href=\"#h-using-affiliate-marketing-to-promote-a-membership-site\" data-level=\"2\">Using Affiliate Marketing to Promote a Membership Site</a></li><li><a href=\"#h-tracking-your-promotion-performance\" data-level=\"2\">Tracking Your Promotion Performance </a></li><li><a href=\"#h-a-great-membership-plugin-can-help\" data-level=\"2\">A Great Membership Plugin Can Help </a></li><li><a href=\"#h-want-to-promote-a-membership-site-more-effectively?\" data-level=\"2\">Want to Promote a Membership Site More Effectively?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reaching-potential-members\">Reaching Potential Members</h2>\n\n\n\n<p>The internet is a big place, and if you don’t know where your potential members are, you could waste precious time and resources marketing in the wrong places.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">To make sure you reach the right audience:</h3>\n\n\n\n<ul>\n<li><strong>Research your audience. </strong>Look at the following you’ve already built from your newsletter and social media and try to identify what they have in common. This is a crucial first step with any form of marketing.</li>\n\n\n\n<li><strong>Locate potential members. </strong>Based on your research, figure out where else your audience likes to hang out online and use that information to locate potential members.</li>\n\n\n\n<li><strong>Identify pain points.</strong> Find out the struggles your audience is dealing with. What problems do they have?</li>\n\n\n\n<li><strong>Create solutions.</strong> Once you know what your customers need, you can decide how you can help them—and this solution is the foundation of your membership. Plus, because you already know they need it, it will be much easier to promote.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/reach-the-right-audience-1024x576.jpg\" alt=\"Infographic of the steps to ensure you reach the right audience\" class=\"wp-image-488123\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/reach-the-right-audience-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/reach-the-right-audience-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/reach-the-right-audience-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/reach-the-right-audience-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/reach-the-right-audience-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/reach-the-right-audience.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-marketing-channels-to-promote-a-membership-site\">Best Marketing Channels to Promote a Membership Site</h2>\n\n\n\n<p>Once your membership site is built, you have to promote it. And while social media can be a great option, you already know that relying on algorithms to spread your message can produce widely varying results.</p>\n\n\n\n<p>If you want to promote a membership site thoroughly, you should consider using the following marketing channels.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Direct Marketing</h3>\n\n\n\n<p>Communicate directly with your audience by sending marketing emails or SMS marketing texts. Potential members are more likely to see these messages—and when you message your audience outside of social media, you don’t have to compete with their desire to scroll.</p>\n\n\n\n<p>For example, you can thank your newsletter subscribers for their loyalty by giving them special offers, Or, you could even allow them to be first in line to join your membership early, or at an exclusive price.&nbsp;</p>\n\n\n\n<p>No matter what type of promotion to choose to run, direct marketing allows you to share the purpose, value, and benefits of your offer <em>directly</em> to your audience. You’ll likely find the majority of your sales come from this marketing channel.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting</h3>\n\n\n\n<p>“Out of sight, out of mind” is a common saying for a reason; It’s difficult to remember something when it’s not right in front of you.</p>\n\n\n\n<p>Retargeting campaigns can fix that.</p>\n\n\n\n<p>Retargeting campaigns allow you to <strong>show ads to your website visitors who didn’t complete a purchase</strong>. For example, if a potential customer visited the sales page for your membership without signing up, you can use a retargeting ad to show them marketing text, video, or images when they visit social media sites (or even other websites).</p>\n\n\n\n<p>Retargeting is a great way to keep your offer fresh in the minds of potential customers. Since they already visited your site, they’re probably already interested in making a purchase, so it’s a good use of your marketing dollars.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Member Referrals</h3>\n\n\n\n<p>Existing members can be the best form of advertising you have. Creating a member referral program encourages and rewards these members for spreading the word about your membership.</p>\n\n\n\n<p><strong>How it works</strong>: Members get a bonus for referring new people who sign up for your membership. Telling friends and colleagues what they love about your membership can produce more signups since people tend to believe the word of someone they know.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Partnerships&nbsp;</h3>\n\n\n\n<p>Partnering with a company that has a similar mission to yours can increase your audience as well. The basic principle is that when two companies partner on a campaign, they expose each other to new audiences.&nbsp;</p>\n\n\n\n<p>However, when creating a partnership, choosing a company that’s not in direct competition with yours is important. Work with an established, trusted brand in a connected area if you want to build serious credibility.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/best-marketing-channels-promote-membership-1024x576.jpg\" alt=\"Infographic of the best marketing channels to promote a membership site\" class=\"wp-image-488125\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/best-marketing-channels-promote-membership-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/best-marketing-channels-promote-membership-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/best-marketing-channels-promote-membership-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/best-marketing-channels-promote-membership-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/best-marketing-channels-promote-membership-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/best-marketing-channels-promote-membership.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-to-promote-a-membership-site\">Tips to Promote a Membership Site&nbsp;</h2>\n\n\n\n<p>Marketing a membership website is a little different from marketing a standard product. With a membership, your customers agree to an initial sign-up cost, as well as future monthly payments (as opposed to a single purchase.)</p>\n\n\n\n<p>Because they will pay for your membership on an ongoing basis, your promotions should communicate the <em>value</em> of your membership as clearly as possible.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">3 ways to communicate membership value are:&nbsp;</h3>\n\n\n\n<ol>\n<li><strong>Speak to the needs of your audience. </strong>You’ve already discovered your audience’s pain points, and learned what they needed. Make it clear in all of your marketing materials that your membership meets these needs.</li>\n\n\n\n<li><strong>Engage in storytelling. </strong>People become emotionally invested in stories, so you can create a sense of value around your membership by telling a compelling story. Talk about how your membership has created real-world value for people—maybe even changed their lives.</li>\n\n\n\n<li><strong>Humanize your message.</strong> Remember that your business is an extension of you. Don’t be afraid to show the human behind the business and let your authentic personality shine through.</li>\n</ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/communicate-membership-value-1024x576.jpg\" alt=\"Infographic of the 3 ways to communicate membership value\" class=\"wp-image-488129\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/communicate-membership-value-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/communicate-membership-value-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/communicate-membership-value-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/communicate-membership-value-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/communicate-membership-value-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/communicate-membership-value.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-methods-to-promote-a-membership-site\">Best Methods to Promote a Membership Site</h2>\n\n\n\n<p>When it comes to promoting a membership site, you don’t have to reinvent the wheel. The methods you’re already using to promote your business will help you find your members.</p>\n\n\n\n<h3 class=\"wp-block-heading\">To promote a membership site, use:</h3>\n\n\n\n<ul>\n<li><strong>Social media posts.</strong> Sharing content about your membership on social media is a great way to build interest and spark engagement. You can share behind-the-scenes photos, testimonials from current members, or even information about upcoming membership events.</li>\n\n\n\n<li><strong>How-to videos.</strong> Creating videos showing the different ways your membership can be used helps potential members understand the value they’ll get when they sign up. Plus, it can be a great way to introduce yourself as an expert in your niche.</li>\n\n\n\n<li><strong>Blog posts.</strong> Creating search-engine-optimized blog content attracts customers who are looking for what you have to offer. Your website will rank higher in Google searches as well, resulting in even more traffic.</li>\n\n\n\n<li><strong>Webinars.</strong> Introducing your membership in an interactive video format is what webinars are all about. Share what you offer while also answering live questions from potential members.</li>\n\n\n\n<li><strong>An SEO-optimized website.</strong> Using strategic keywords on your website can help you appear in Google searches. SEO will build your credibility because people are more likely to trust businesses that rank at the top of Google searches.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-a-membership-site-1024x576.jpg\" alt=\"infographic of what to use to promote a membership site\" class=\"wp-image-488133\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-a-membership-site-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-a-membership-site-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-a-membership-site-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-a-membership-site-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-a-membership-site-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/promote-a-membership-site.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-content-marketing-to-promote-a-membership-site\">Using Content Marketing to Promote a Membership Site</h2>\n\n\n\n<p>Whether or not you’ve used content marketing in the past, creating a content marketing plan for your membership is key. Here are some best practices when it comes to content creation:</p>\n\n\n\n<ul>\n<li><strong>Create a content strategy. </strong>Think about what kind of content you’d like to create (video, blog posts, podcasts, etc.) and who your audience is. Then, do keyword research to find the phrases people are already searching for using tools like <a href=\"https://trends.google.com/home\">Google Trends</a>. This process is the foundation for a strong <a href=\"https://www.paidmembershipspro.com/getting-started-with-content-marketing-on-your-membership-or-subscription-site/\">content marketing strategy</a>.</li>\n\n\n\n<li><strong>Build a library of content.</strong> Once you have the right keywords, you can start creating your content. We suggest creating content in batches, so that you have a backlog of content that is ready to post whenever you need it. Of course, you can also start small, creating content as you go along.</li>\n\n\n\n<li><strong>Be consistent.</strong> Define how often you’d like to post and create a schedule that you can stick to. Members will come to expect content from you on certain days, which keeps them interested and engaged at regular intervals.</li>\n\n\n\n<li><strong>Repurpose your content.</strong> You can easily add dimension (and more value) to what you offer by repurposing content—or releasing existing content in different formats. For example, you can turn blog posts into podcasts or YouTube videos into Instagram reels. Pick the platforms that make the most sense for your business. Check out our post on <a href=\"https://www.paidmembershipspro.com/repurposing-content/\">repurposing content</a> for ideas and inspiration.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-affiliate-marketing-to-promote-a-membership-site\">Using Affiliate Marketing to Promote a Membership Site</h2>\n\n\n\n<p>Affiliate marketing is a powerful tool that incentivizes members to promote your membership—and it’s one of the many robust <a href=\"https://www.paidmembershipspro.com/features/\">features</a> that you can leverage with Paid Memberships Pro.</p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Affiliate Marketing?</h3>\n\n\n\n<p><a href=\"https://www.paidmembershipspro.com/what-is-affiliate-marketing/\">Affiliate marketing</a> enables your current members to market your business as an affiliate. Each affiliate gets a special link that they can share with their network. Then, when someone uses the link to sign up for your membership, the affiliate makes a commission.</p>\n\n\n\n<p>Affiliate marketing can drive more traffic to your site and attract potential audience members who might not encounter your membership otherwise. Plus, it increases brand awareness and builds trust, since people tend to trust brands endorsed by people they know.</p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Start an Affiliate Marketing Program</h3>\n\n\n\n<p>The first step in building an affiliate marketing program is to find compatible influencers or businesses that would fit your membership well. You may already have some as members. These will be your representatives who share your membership with their network.</p>\n\n\n\n<p>As for the technical side, you’ll need to use a WordPress affiliate plugin to generate unique links for your affiliates to share.</p>\n\n\n\n<p>You’ll also need to create an affiliate agreement or policy. This should be as clear and direct as possible, with no room for confusion. Your affiliates need to know what they will gain from sharing their link. The incentives you offer should be <em>valuable</em> to them.</p>\n\n\n\n<p>Moving forward, be sure to keep an eye on sales and support your affiliates so that they can succeed—and help you earn more revenue, too.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tracking-your-promotion-performance\">Tracking Your Promotion Performance&nbsp;</h2>\n\n\n\n<p>If you want to be sure that your promotion efforts are worthwhile, it’s important to track and measure them. Creating a system for tracking your performance will show you what’s working and what isn’t.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Here are a few tips for tracking membership promotion:</h3>\n\n\n\n<ul>\n<li><strong>Choose your metrics.</strong> Determine what kind of metrics you’ll be tracking. Check out our post <a href=\"https://www.paidmembershipspro.com/membership-site-kpis/\">Optimizing KPIs for Your Membership Site</a> for ideas. If you’re already using platforms with built-in marketing metrics, even better.</li>\n\n\n\n<li><strong>Use analytic tools.</strong> Whether you&#8217;re using an email marketing platform or Instagram, checking the analytics will show you what’s working. Familiarize yourself with those tools before you start promoting so you know what to do with the data when you get it.</li>\n\n\n\n<li><strong>Compare performance to goals.</strong> Examine your chosen metrics alongside your analytics and promotion campaigns to help you find out if you’re meeting your goals.&nbsp;</li>\n\n\n\n<li><strong>Adjust and improve.</strong> Once you see what’s working and what’s not, make adjustments to your promotion efforts. Doing this at regular intervals over time will help you fine-tune your marketing and promotion for success.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/track-membership-performance-1024x576.jpg\" alt=\"Infographic of tips for tracking membership performance\" class=\"wp-image-488136\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/track-membership-performance-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/track-membership-performance-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/track-membership-performance-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/track-membership-performance-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/track-membership-performance-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/track-membership-performance.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-great-membership-plugin-can-help\">A Great Membership Plugin Can Help&nbsp;</h2>\n\n\n\n<p>All of the <a href=\"https://www.paidmembershipspro.com/marketing-strategy-tips-for-membership-and-subscription-sites/\">marketing strategies</a> in the world don’t matter if you lack the right tools. Most membership plugins give you <em>some</em> kind of marketing tools to help promote your membership site. However, there are some specific features and benefits that you should look for:</p>\n\n\n\n<ul>\n<li><strong>Email marketing integrations.</strong> Email marketing is a crucial part of any marketing strategy. If you can make your email software work with your membership plugin, you’ll make the sign-up process much more seamless for your members. Plus, it’ll set you up for success with newsletters and optimizing your email marketing efforts.</li>\n\n\n\n<li><strong>Affiliate add ons.</strong> We’ve talked about how affiliate marketing is a great way to increase signups. A plugin with an affiliate add on will make this a lot easier for you.</li>\n\n\n\n<li><strong>Customer information.</strong> The more information you have about your customers, the more you can understand them and market your membership to them. Good membership plugins offer this feature.</li>\n\n\n\n<li><strong>Member engagement data.</strong> Tracking member engagement can help you identify which members would be good affiliates for your company. Look for a plugin that allows you to see what your members are engaging with, so you know if your content and promotion efforts are effective.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-promote-a-membership-site-more-effectively?\">Want to Promote a Membership Site More Effectively?</h2>\n\n\n\n<p>Learn more about how other successful membership sites have grown their member base by checking out the <a href=\"https://www.paidmembershipspro.com/category/showcase/\">PMPro customer showcase</a>. If you want a WordPress membership plugin that gives you all of the tools you need to effectively promote a membership site, <a href=\"https://www.paidmembershipspro.com/pricing/\">download Paid Memberships Pro</a> today.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"7 Ways Creating an Online Community Can Benefit Your Membership Business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"https://www.paidmembershipspro.com/creating-online-community/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 31 Mar 2023 15:09:06 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=488067\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:449:\"With a niche for just about everything under the sun, online communities are becoming more and more appealing to consumers in the digital age. When it comes to membership sites that depend on regular engagement for long-term success, this couldn’t be more relevant. An online community can provide an interactive and engaging environment for your <a href=\"https://www.paidmembershipspro.com/creating-online-community/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"PMPro Team\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14411:\"\n<p>With a niche for just about everything under the sun, online communities are becoming more and more appealing to consumers in the digital age. When it comes to membership sites that depend on regular engagement for long-term success, this couldn’t be more relevant.</p>\n\n\n\n<p>An online community can provide an interactive and engaging environment for your members. It can also help you strengthen relationships with existing members, attract new ones, and ultimately, grow your membership business.</p>\n\n\n\n<p>In this post, we&#8217;ll explore seven compelling reasons to invest in <a href=\"https://www.paidmembershipspro.com/build-a-community/\">building an online community</a> for your membership site.</p>\n\n\n\n<img width=\"744\" height=\"419\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/creating-online-community-benefits-membership-site-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Banner image for Creating online community benefits membership site\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/creating-online-community-benefits-membership-site-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/creating-online-community-benefits-membership-site-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/creating-online-community-benefits-membership-site-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/creating-online-community-benefits-membership-site-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/creating-online-community-benefits-membership-site-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/creating-online-community-benefits-membership-site.jpg 1600w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents</h2><ul><li><a href=\"#h-1-increases-member-engagement-through-interaction\" data-level=\"2\">1. Increases Member Engagement through Interaction</a></li><li><a href=\"#h-2-better-member-retention\" data-level=\"2\">2. Better Member Retention</a></li><li><a href=\"#h-3-provides-valuable-feedback\" data-level=\"2\">3. Provides Valuable Feedback</a></li><li><a href=\"#h-4-enriches-your-membership\" data-level=\"2\">4. Enriches Your Membership</a></li><li><a href=\"#h-5-drives-content-creation\" data-level=\"2\">5. Drives Content Creation</a></li><li><a href=\"#h-6-boosts-brand-visibility\" data-level=\"2\">6. Boosts Brand Visibility</a></li><li><a href=\"#h-7-enhances-customer-support\" data-level=\"2\">7. Enhances Customer Support</a></li><li><a href=\"#h-unlock-the-power-of-engagement-with-an-online-community\" data-level=\"2\">Unlock the Power of Engagement with an Online Community</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-increases-member-engagement-through-interaction\">1. Increases Member Engagement through Interaction</h2>\n\n\n\n<p>Memberships rely on long-term relationships, and one of the best ways to nurture these relationships is by facilitating interaction among members. Giving members a platform where they can share ideas, exchange information, and learn from one another creates an environment where members are <em>excited</em> to engage and contribute.</p>\n\n\n\n<p>When members become active participants in your community, they feel more connected to your brand, which means they are more likely to stick around. This increased engagement leads to a more &#8220;sticky&#8221; community, where members don’t want to leave because of the relationships they&#8217;ve built and the value they&#8217;ve received.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Gamification Amplifies This Effect</h3>\n\n\n\n<p>Integrating gamification elements into your community can amplify the effect that an online community has on your membership business. Game-like elements are fun, addictive, and tap into the human competitive spirit.</p>\n\n\n\n<p>For example, rewards, badges, and other incentives give members a sense of achievement and satisfaction, and keep them coming back for more.</p>\n\n\n\n<p>Gamification not only encourages members to engage more with your content; It also fosters a sense of camaraderie among members, as they work together to achieve common goals and celebrate each other&#8217;s successes.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-better-member-retention\">2. Better Member Retention</h2>\n\n\n\n<p>Online communities play a crucial role in enhancing member retention by fostering a sense of belonging and purpose. When members feel they are part of a group that shares common interests and goals, they are more likely to stay engaged and maintain their membership.</p>\n\n\n\n<h3 class=\"wp-block-heading\">A Sense of Belonging</h3>\n\n\n\n<p>One of the key reasons people join membership sites is to connect with like-minded people who share their passions, or face similar challenges. An online community provides a platform for members to interact, learn from each other, and form meaningful relationships.</p>\n\n\n\n<p>This sense of belonging helps create a strong emotional bond with your brand, which makes members less likely to leave.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Shared Goals and Values</h3>\n\n\n\n<p>In an online community, members often have shared goals and values. This commonality creates a sense of unity and purpose and makes the community experience more meaningful and rewarding.</p>\n\n\n\n<p>As members work together to achieve their objectives or support one another, their commitment to the community and your brand grows stronger.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Increased Personal Investment</h3>\n\n\n\n<p>As members invest more time and energy into the community, they become more attached to it. They contribute to discussions, share knowledge, and form connections with other members.</p>\n\n\n\n<p>This level of investment makes it less likely for members to switch to a competitor membership, as they would lose the valuable relationships and resources they&#8217;ve cultivated within your community.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Proof and Success Stories</h3>\n\n\n\n<p>A thriving online community can also serve as social proof for potential new members. When they see success stories, testimonials, and active engagement from existing members, they are more likely to join and stick around. This positive feedback loop further strengthens member retention.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Ongoing Support and Learning Opportunities</h3>\n\n\n\n<p>Online communities offer continuous support and learning opportunities, which can help members achieve their goals more effectively. As they experience success and progress within the community, members feel more satisfied with their membership and are less likely to churn.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/better-member-retention-1024x576.jpg\" alt=\"Infographic of benefits of better member retention\" class=\"wp-image-488083\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/better-member-retention-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/better-member-retention-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/better-member-retention-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/better-member-retention-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/better-member-retention-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/better-member-retention.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-provides-valuable-feedback\">3. Provides Valuable Feedback</h2>\n\n\n\n<p>An active online community is a goldmine of valuable feedback that can help you improve the user experience on your site. You can monitor discussions and engage directly with members to identify pain points, preferences, and general UX issues that may be impacting their experience.</p>\n\n\n\n<p>Catering to the needs of your members not only makes their experience better; It also makes your membership site more attractive to potential new members. This feedback can also help you improve your content, fine-tune your offerings, and ultimately, grow your business.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-enriches-your-membership\">4. Enriches Your Membership</h2>\n\n\n\n<p>As more and more people participate in your community, they contribute user-generated content and resources that enrich your brand&#8217;s ecosystem. This helps to increase the value of your membership offering, and provides a constant stream of fresh, relevant content that keeps members engaged and coming back for more.</p>\n\n\n\n<p>Additionally, user-generated content offers diversity in perspectives, ideas, and experiences that might be difficult to achieve solely through your own content creation efforts. Members can share their unique insights, tips, and expertise, which adds depth to your content library—and fosters a sense of collaboration and knowledge-sharing within the community.</p>\n\n\n\n<p>Ultimately, a collaborative environment can lead to the development of new ideas and innovative solutions, which can further enhance the overall value of your membership site and create a more dynamic and engaging experience for your members.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-drives-content-creation\">5. Drives Content Creation</h2>\n\n\n\n<p>User questions and interactions within your online community can inspire all kinds of new content ideas that resonate with your target audience. Discussions and exchanges within the community can reveal gaps in your existing content or highlight areas that could benefit from further exploration.</p>\n\n\n\n<p>By paying attention to the topics and concerns raised by members, you can create content that <em>directly</em> addresses their needs and interests—and remains relevant, valuable, and engaging to your audience. This responsive approach to content creation can seriously strengthen your authority as an expert in your niche, as well as build trust and loyalty among your members.</p>\n\n\n\n<p>Additionally, as discussed above, the user-generated content that members contribute to your brand’s ecosystem can supplement your own content creation efforts and provide additional value to your members.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-boosts-brand-visibility\">6. Boosts Brand Visibility</h2>\n\n\n\n<p>A thriving online community can significantly boost your brand&#8217;s visibility. As members share their success stories and experiences on social media, they become powerful word-of-mouth marketers for your business. These successful members can also provide glowing testimonials that lend credibility to your brand and help attract new members.</p>\n\n\n\n<p>Plus, the buzz created around your brand can attract the attention of industry influencers, bloggers, and journalists, expanding your reach even further. All of this together increases brand awareness and boosts your reputation as a thought leader in your industry.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-enhances-customer-support\">7. Enhances Customer Support</h2>\n\n\n\n<p>Members of online communities tend to actively help each other, which creates a rich support environment while reducing the burden on your customer support team. This collaborative atmosphere fosters member success and makes your membership site more attractive to potential new members.</p>\n\n\n\n<p>Plus, a self-serve approach to support can empower your members to find solutions on their own, as well as foster a sense of ownership and responsibility within the community.</p>\n\n\n\n<p>As your community members become more knowledgeable and self-sufficient, they can also serve as valuable resources for others who may be encountering similar challenges or questions. This sense of collective support and knowledge-sharing ultimately contributes to a positive, nurturing environment—and a powerful resource that drives member success, satisfaction, and loyalty.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/ways-online-community-can-benefit-1024x576.jpg\" alt=\"Infographic of the 7 ways an online community can benefit your membership business\" class=\"wp-image-488086\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/ways-online-community-can-benefit-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/ways-online-community-can-benefit-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/ways-online-community-can-benefit-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/ways-online-community-can-benefit-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/ways-online-community-can-benefit-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/ways-online-community-can-benefit.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unlock-the-power-of-engagement-with-an-online-community\">Unlock the Power of Engagement with an Online Community</h2>\n\n\n\n<p>We’ve talked about how creating an online community for your membership business offers numerous benefits that can positively impact your bottom line. From better member engagement and member retention, to valuable feedback and enhanced customer support, a connected, engaged membership base can fuel your business&#8217;s growth and success.</p>\n\n\n\n<p>Ready to add these benefits to your own membership business? Paid Memberships Pro offers a variety of features and Add Ons that power online communities. Download <a href=\"https://paidmembershipspro.com/pricing/\"><strong>Paid Memberships Pro today</strong></a> and discover the magic of building and nurturing an online community for your members.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"How Paid Memberships Pro Handles User Creation at Checkout\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"https://www.paidmembershipspro.com/users-created-at-checkout/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 30 Mar 2023 18:38:37 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=487834\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:461:\"Since version 2.10, Paid Memberships Pro is now _always_ creating a user as the first step of checkout. Previously, this behavior was only in place for &#8220;offsite&#8221; gateways like PayPal Standard and Stripe Checkout. For onsite checkouts, your site attempts the payment and subscription setup first, and creates the user only if payment was successful. <a href=\"https://www.paidmembershipspro.com/users-created-at-checkout/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Jason Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:13606:\"\n<p>Since version 2.10, Paid Memberships Pro is <strong>now _always_ creating a user as the first step of checkout.</strong> Previously, this behavior was only in place for &#8220;offsite&#8221; gateways like <a href=\"https://www.paidmembershipspro.com/gateway/paypal/enable-paypal-payments-standard/\">PayPal Standard</a> and <a href=\"https://www.paidmembershipspro.com/gateway/stripe/stripe-checkout/\">Stripe Checkout</a>. For onsite checkouts, your site attempts the payment and subscription setup first, and creates the user only if payment was successful.</p>\n\n\n\n<p>Creating the user first means that even if the payment or subscription setup fails, a user account is still created. There are pros and cons to this choice.</p>\n\n\n\n<p>This post will go into those pros and cons and also share some of the history behind how we&#8217;ve been handling checkouts in the past and how we came to this decision. We will also share steps that can be taken now to mitigate spam and other issues at checkout, as well as some things we are working on.</p>\n\n\n\n<img width=\"744\" height=\"419\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/user-creation-at-checkout-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"How Paid Memberships Pro Handles User Creation at Checkout\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/user-creation-at-checkout-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/user-creation-at-checkout-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/user-creation-at-checkout-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/user-creation-at-checkout-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/user-creation-at-checkout-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/user-creation-at-checkout.jpg 1600w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents</h2><ul><li><a href=\"#h-the-pmpro-checkout-process-some-history\" data-level=\"2\">The PMPro Checkout Process: Some History</a></li><li><a href=\"#h-why-the-web-has-moved-toward-multistep-checkout\" data-level=\"2\">Why the Web Has Moved Toward Multistep Checkout</a></li><li><a href=\"#h-why-we-create-users-before-payment\" data-level=\"2\">Why We Create Users Before Payment</a></li><li><a href=\"#h-quick-note-on-users-vs-members\" data-level=\"2\">Quick Note on Users vs. Members</a></li><li><a href=\"#h-downsides-to-having-a-user-account-created-first\" data-level=\"2\">Downsides to Having a User Account Created First</a></li><li><a href=\"#h-how-to-combat-checkout-spam\" data-level=\"2\">How to Combat Checkout Spam</a></li><li><a href=\"#h-some-things-we-are-working-on\" data-level=\"2\">Some Things We Are Working On</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-pmpro-checkout-process-some-history\">The PMPro Checkout Process: Some History</h2>\n\n\n\n<p>Back in 2011, a big selling point of PMPro was a singular checkout page. Our checkout page has always handled both user creation and payment. Since then, web standards have changed, and multistep checkouts are the standard. To move toward multistep checkout, <a href=\"https://www.paidmembershipspro.com/pmpro-update-2-10/\">PMPro 2.10</a> standardized all gateway integrations to create users as the first step of checkout.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-the-web-has-moved-toward-multistep-checkout\">Why the Web Has Moved Toward Multistep Checkout</h2>\n\n\n\n<p>Today, more and more checkout processes you see online are &#8220;multistep&#8221;. A multistep checkout means that the user completes the checkout process across several pages. They incrementally add more information to the checkout as they progress.</p>\n\n\n\n<p>You may notice the extreme of this on Amazon.com. The Amazon.com &#8220;Log In&#8221; page, for example, asks for your email address on a separate page from your password.</p>\n\n\n\n<p>Today&#8217;s UX specialists realize that separating each step of the checkout flow creates a better experience. Multistep also allows for more customization and even unlocks new sales/marketing opportunities. For example, by getting the user&#8217;s email and contact information upfront, you&#8217;ve got built-in capability to do &#8220;abandoned cart&#8221; recovery.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-we-create-users-before-payment\">Why We Create Users Before Payment</h2>\n\n\n\n<p>As we grow as a platform, we want to focus on consistency across our core plugin and integrations. By always creating the user before payment, we standardized our code across every gateway we integrate with. Not only the gateways in the core plugin, but also in our gateway Add Ons.</p>\n\n\n\n<p>While some sites may not choose to use the feature, we also plan to add multistep checkout to PMPro. The change to always create a user before payment is a necessary component of moving toward multistep.</p>\n\n\n\n<p>Lastly, a small number of sites see an issue where payments are accepted, but the <a href=\"https://www.paidmembershipspro.com/troubleshooting-guide-users-not-created-at-checkout/\">user account fails to create</a>. This change helps to ensure that your site does not accept any payment from someone without having a user to attach the payment to. You can now have complete confidence that ever member will immediately receive their user account. And that account lets them immediately gain access to protected content.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-note-on-users-vs-members\">Quick Note on Users vs. Members</h2>\n\n\n\n<p>We have always recommended that you build your site in a way that accounts for <em>logged in users who are not yet members</em>.</p>\n\n\n\n<p>Instead of <a href=\"https://www.paidmembershipspro.com/restrict-access-wordpress/\">restricting your WordPress</a> site based on whether the user is logged in or not, <strong>you should restrict the site based on what membership level the user has.</strong></p>\n\n\n\n<p>There are many cases where someone may have a user account, but not be a member. One common one is when a user cancels. This user may still like to log in later to check their invoice history or manage some of their info on your site.</p>\n\n\n\n<p>It&#8217;s good practice to allow this kind of behavior on your site. Expired or cancelled members should be able to regain access to their account history. They may even purchase membership again.</p>\n\n\n\n<p>These users who fail at checkout do not receive a membership level. You should always require a membership level to view protected content. If you are using an integration that syncs users to a third party platform, always use a function that hooks into the membership level change, not user creation.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-downsides-to-having-a-user-account-created-first\">Downsides to Having a User Account Created First</h2>\n\n\n\n<p>With all this positive benefit, there are certainly a few issues that we will still be working on. Site owners may also need to do some work and make some changes to support the new model of user creation introduces in PMPro v2.10+.</p>\n\n\n\n<p>The primary downside is that <strong>you might get a lot of spam user accounts.</strong></p>\n\n\n\n<p>Since user accounts are created before payment, it is possible that someone who is using your site to test credit cards will target your site. They may be able to create user accounts for credit card testing. And they may be able to create a TON of them  in a very short period of time.</p>\n\n\n\n<p>There are also some things to think about here with respect to privacy. At checkout, your site collects the data to create the user. If that user doesn&#8217;t complete checkout, it may not be clear to them that your site has collected that data and in fact <em>created the user login</em>. They may want their information <a href=\"https://www.paidmembershipspro.com/the-gdpr-and-how-it-impacts-sites-running-paid-memberships-pro/\">forgotten and deleted</a>.</p>\n\n\n\n<p>We&#8217;re addressing this by developing a script to delete users who abandoned checkout and never used the created account (details in the last section below).</p>\n\n\n\n<p>As a privacy concern, though, the user did provide their full information and set up a password into a form. They did click submit. So it&#8217;s not at all unreasonable for your site to create an account with that user.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-combat-checkout-spam\">How to Combat Checkout Spam</h2>\n\n\n\n<p>There are a few existing ways to combat checkout spam with Paid Memberships Pro.</p>\n\n\n\n<ol>\n<li><strong><a href=\"https://www.paidmembershipspro.com/protect-membership-site-spam-abuse-using-recaptcha/\">Use reCAPTCHA v3</a>.</strong> reCAPTCHA is a Google service that aims to block abusive, automated traffic. With Paid Memberships Pro, you can easily integrate this service into your membership checkout process for better fraud protection. <a href=\"https://www.paidmembershipspro.com/protect-membership-site-spam-abuse-using-recaptcha/\">Click here to read our full guide on using reCAPTCHA »</a></li>\n\n\n\n<li><strong>Enable the Advanced Setting for &#8220;Spam Protection&#8221;.</strong> Navigate to Memberships > Settings Advanced in the WordPress admin. Update the setting &#8220;Enable Spam Protection?&#8221; to &#8220;Yes &#8211; Enable Spam Protection&#8221;. With this setting enabled, the plugin will automatically block checkout for any IP address with more than checkout 10 failures within 15 minutes.\n<ul>\n<li>A note on this, we are pretty conservative about how quickly we lock folks out, because this code doesn&#8217;t differentiate between someone who just entered the wrong credit card number vs. someone who is testing fake credit cards. You can “tighten” the protection by setting a couple constants in your <code>wp-config.php</code> file.</li>\n</ul>\n</li>\n</ol>\n\n\n\nView the code on <a href=\"https://gist.github.com/ideadude/f64ce8aaa3b0a0579034082144cc2220\">Gist</a>.\n\n\n\n<ol start=\"3\">\n<li>Use <a href=\"https://wordpress.org/plugins/akismet/\" target=\"_blank\" rel=\"noreferrer noopener\">Akismet</a> and the free <a href=\"https://www.paidmembershipspro.com/add-ons/pmpro-akismet/\">Akismet Integration for Paid Memberships Pro</a>. With this integration, the same comment spam filters built into Akismet are used to detect checkout form abuse. The plugin checks the submitted email address against Akismet’s world-class spam filters. If a checkout is flagged, membership registration is completely blocked.</li>\n\n\n\n<li>Consider using our <a href=\"https://www.paidmembershipspro.com/add-ons/email-confirmation-add-on/\">Email Confirmation Add On</a> or the <a href=\"https://www.paidmembershipspro.com/add-ons/approval-process-membership/\">Approval Process for Membership Add On</a>. Both of these plugins provide deeper control over user access after checkout is completed.\n<ul>\n<li>These Add Ons can be configured so that while users are still created and can login, they won’t have access to member content until they are approved or confirm their email.</li>\n\n\n\n<li>These premium Add Ons are available for <a href=\"/free\">free on GitHub</a> from our official repositories.</li>\n</ul>\n</li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-some-things-we-are-working-on\">Some Things We Are Working On</h2>\n\n\n\n<p>We are listening to our users, and we know that there are a handful of you that are experiencing a heavy load of checkout spam. Our team is continuing to add new features to the core plugin as well as look into new Add Ons and code recipes that can help our customers combat checkout spam and maintain a clean, authentic list of users and members.</p>\n\n\n\n<ul>\n<li>We are working on a tool or possibly a core feature to <strong>detect and delete old, inactive users</strong>. Similar features like this are already built in the WooCommerce plugin, where users who have no orders in two weeks after registration are automatically deleted.</li>\n\n\n\n<li>We are looking at other <strong>options to protect sites from checkout spam</strong> in addition to the protections added through services like Akismet.</li>\n\n\n\n<li>We are going to <strong>set the Spam Protection setting to Yes by default</strong> for all new Paid Memberships PRo sites on activation.</li>\n\n\n\n<li>We are adding an admin notification message to <strong>show that Checkout Spam Protection is not enabled</strong> for existing sites in the Memberships admin area.</li>\n\n\n\n<li>We are looking at methods to <strong>create a multistep checkout process</strong>. Not only is this a planned improvement for core PMPro, it also creates new opportunities for built-in abandoned &#8220;cart&#8221; recovery, in addition to the recovery features in the <a href=\"https://www.paidmembershipspro.com/add-ons/recapture-abandoned-cart-recovery/\">Recapture Integration</a>.</li>\n\n\n\n<li>Now that our gateway code is more consistent, we can also <strong>develop better support for offering multiple payment gateway options during checkout</strong>. We currently support <a href=\"https://www.paidmembershipspro.com/add-ons/pmpro-add-paypal-express-option-checkout/\">PayPal Express as an additional gateway</a> option. In the future, we want to allow sites to add other gateway options to their sites, too.</li>\n</ul>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"Free Trial vs. Paid Trial: Which is Best for Your Membership Site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://www.paidmembershipspro.com/free-trial-vs-paid-trial/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 28 Mar 2023 01:38:12 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=486989\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:388:\"Membership trials can be great for many reasons. For one thing, they help to entice customers who want to see what your membership is like before they make a purchase. As for marketing, they can be a great way to generate leads. But when it comes to a free trial vs. paid trial, which one <a href=\"https://www.paidmembershipspro.com/free-trial-vs-paid-trial/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"PMPro Team\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:20120:\"\n<p>Membership trials can be great for many reasons. For one thing, they help to entice customers who want to see what your membership is like before they make a purchase.</p>\n\n\n\n<p><br>As for marketing, they can be a great way to generate leads. But when it comes to a <strong>free trial vs. paid trial</strong>, which one is best for <em>your</em> membership site?</p>\n\n\n\n<img width=\"744\" height=\"419\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/free-trial-vs-paid-trial-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Banner for What is best for your membership site? Free trial Vs Paid trial\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/free-trial-vs-paid-trial-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/free-trial-vs-paid-trial-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/free-trial-vs-paid-trial-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/free-trial-vs-paid-trial-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/free-trial-vs-paid-trial-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/free-trial-vs-paid-trial.jpg 1600w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents</h2><ul><li><a href=\"#h-what-is-the-difference-between-a-free-trial-vs-paid-trial\" data-level=\"2\">What is the Difference Between a Free Trial vs. Paid Trial?</a></li><li><a href=\"#h-benefits-of-a-free-trial\" data-level=\"2\">Benefits of a Free Trial</a></li><li><a href=\"#h-limitations-of-a-free-trial\" data-level=\"2\">Limitations of a Free Trial</a></li><li><a href=\"#h-benefits-of-a-paid-trial\" data-level=\"2\">Benefits of a Paid Trial</a></li><li><a href=\"#h-limitations-of-a-paid-trial\" data-level=\"2\">Limitations of a Paid Trial</a></li><li><a href=\"#h-how-to-choose-the-right-option\" data-level=\"2\">How to Choose the Right Option</a></li><li><a href=\"#h-create-the-membership-trial-that-fits-your-needs\" data-level=\"2\">Create the Membership Trial That Fits Your Needs</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-a-free-trial-vs-paid-trial\">What is the Difference Between a Free Trial vs. Paid Trial?</h2>\n\n\n\n<p>A <a href=\"https://www.paidmembershipspro.com/trial-memberships/\">free trial</a> gives potential members access to your membership for a limited time—<strong>for free</strong>. In a paid trial, potential members get access to your membership for a <strong>small fee and for a limited time</strong>.</p>\n\n\n\n<p>Both free and paid trials are viable options, but one might work better than another when it comes to certain audiences. Before you choose the option you want to use, it’s important to compare the pros and cons of each.</p>\n\n\n\n<h3 class=\"wp-block-heading\">With Paid Memberships Pro, you can use Add Ons to:</h3>\n\n\n\n<ul>\n<li><a href=\"https://www.paidmembershipspro.com/offer-trial-memberships-that-can-only-be-used-once/\">Offer a one-time trial to members</a></li>\n\n\n\n<li><a href=\"https://www.paidmembershipspro.com/remove-trial-period-for-existing-members/\">Remove trials from existing member offers</a></li>\n\n\n\n<li><a href=\"https://www.paidmembershipspro.com/subscription-delay-one-time-credit-card-required-trial/\">Require delayed subscription payment following a limited time trial</a></li>\n\n\n\n<li><a href=\"https://www.paidmembershipspro.com/add-a-30-day-free-trial-to-an-annual-payment-plan/\">Provide a 30-day free trial to an annual payment plan</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-a-free-trial\">Benefits of a Free Trial</h2>\n\n\n\n<p>Many popular companies use free trials for their subscription services. You’ve probably used a free trial yourself! Just think about companies like Netflix, Hulu, Amazon Prime, and Peloton, which all offer free trials.&nbsp;</p>\n\n\n\n<p>Some free trials are <strong>totally free</strong> for a limited time, while others are free for a <strong>subscription delay</strong>. With the latter, typically a credit card is required and billing begins automatically after the trial period ends.</p>\n\n\n\n<p>A free trial can be a great way to market your membership, among other things. Let’s take a look at the key benefits of free trials:</p>\n\n\n\n<h3 class=\"wp-block-heading\">They Bring Increased Exposure</h3>\n\n\n\n<p>The main benefit of a free trial is increased exposure. Free trials allow you to cast a wider net and catch a larger group of potential customers than you would with a paid trial.</p>\n\n\n\n<p>When something is free, it encourages interested parties to give it a try. It’s also possible that people who wouldn’t typically look at your offers are more likely to try your service.&nbsp;</p>\n\n\n\n<p>Generally speaking, most customers appreciate the opportunity to try something out before they buy it, and free membership trials are a great way to allow them to do that.</p>\n\n\n\n<h3 class=\"wp-block-heading\">They’re Easy to Implement and Market</h3>\n\n\n\n<p>Creating a free trial period is pretty simple to accomplish with most membership plugins. Because you’re offering the full membership for free for a limited time, potential customers can immediately see the value.</p>\n\n\n\n<p>This is especially true if you create materials to walk them through what the membership offers before they join.</p>\n\n\n\n<p>Once you set up your free trial, sharing about it on social media and in your newsletter will bring in a lot of interested members.</p>\n\n\n\n<h3 class=\"wp-block-heading\">They Provide Helpful Data</h3>\n\n\n\n<p>Not everyone who signs up for a free trial will continue using your service—but even those who don’t are an excellent source of information.</p>\n\n\n\n<p>Poll or survey the people who don’t stay post trial to ask them about their experience and why they decided not to continue. You can learn a lot from them, and use that information to improve the value of future offers.</p>\n\n\n\n<h3 class=\"wp-block-heading\">They Build Brand Trust</h3>\n\n\n\n<p>Building brand trust can be difficult when your potential customers don’t have that much experience with your products or services.</p>\n\n\n\n<p>However, a free trial allows potential members to experience your membership first-hand. This allows them to verify that your sales page and marketing materials tell the truth about the value that your membership offers.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-free-trial1-1024x576.jpg\" alt=\"Infographic of the Benefits of a free trial\" class=\"wp-image-487218\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-free-trial1-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-free-trial1-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-free-trial1-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-free-trial1-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-free-trial1-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-free-trial1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limitations-of-a-free-trial\">Limitations of a Free Trial</h2>\n\n\n\n<p>It’s easy to see why so many companies use free trials. But there are also drawbacks to offering your membership for free, even if it’s only for a short time.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">Potential for Lower Conversion Rates&nbsp;</h3>\n\n\n\n<p>Even though potential customers like to experience a trial membership before purchasing, some members sign up without the intention of making a purchase.</p>\n\n\n\n<p>Some customers sign up and make it a point to consume as much content as possible before the trial period ends. And when that happens, there’s not much incentive for them to move past the free trial and actually subscribe.</p>\n\n\n\n<p>Having a large backlog of content for trial members to consume and a short trial period can combat this issue.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Increased Risk of Trial Abuse</h3>\n\n\n\n<p>When something is free, it can bring in leads that have no intention of actually making a purchase. Most memberships and subscriptions prevent users from signing up for a free trial with the same email address more than once.</p>\n\n\n\n<p>But there’s nothing that can stop users from signing up for multiple free trials with different email addresses. While only a minority of users will do this, it’s still a problem.</p>\n\n\n\n<h3 class=\"wp-block-heading\">They <em>Can</em> Lower the Perceived Value of Your Membership</h3>\n\n\n\n<p>You’ve put a lot of time and hard work into building a membership. It’s likely worth more than the membership fee, and it grows in value as you consistently add new content and make updates to meet your members’ needs.</p>\n\n\n\n<p>When potential customers see the phrase “free trial,” they may not see that value. The free price tag can trick your customers into thinking that what you’re offering is just another free thing on the internet.</p>\n\n\n\n<p>They may not see the value in investing or even give your membership the attention it deserves to recognize what you have to offer.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-free-trial1-1024x576.jpg\" alt=\"Infographic of the limitations of a free trial\" class=\"wp-image-487219\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-free-trial1-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-free-trial1-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-free-trial1-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-free-trial1-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-free-trial1-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-free-trial1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-a-paid-trial\">Benefits of a Paid Trial</h2>\n\n\n\n<p>Even though free trials can bring in a lot of leads, paid trials have their benefits too. If you’re looking for a trial membership option that will still help you earn money, it’s time to look into paid trials.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Increased Customer Engagement</h3>\n\n\n\n<p>When customers pay, they’re more invested in the membership. While free trials may see a lot more signups, they aren’t always engaged in the membership.&nbsp;</p>\n\n\n\n<p>With a paid trial, your customers invest <em>something</em> in trying out your membership—and they’re more likely to actively consume the content and take part in any discussions. So, even though there may be fewer trial membership signups with a paid trial, those who do sign up tend to be more interested in what you offer.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Filters Low-Quality Leads</h3>\n\n\n\n<p>A big issue with free trials is that so many people, even those who never intend to buy the membership, sign up. But with a paid trial, you filter out those who are just seeking free offers.&nbsp;</p>\n\n\n\n<p>Because paid trial users are more likely to become long-term members, they’re a better overall customer for your business. They stick around and keep paying, and you don’t have to market to new audiences because you retain your customers continually.</p>\n\n\n\n<p>A bonus is that loyal customers are also likely to advocate for your brand and share your offerings with their network. So you get a customer and free advertising—all in one.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Grows Revenue</h3>\n\n\n\n<p>Creating a membership takes time and energy away from your other projects, and it can be challenging to give away trial memberships when you created the membership to earn revenue.&nbsp;</p>\n\n\n\n<p>With a paid trial, you’re still earning income from the trial period, which can help you keep running your business smoothly. If your membership content has a high cost to create, it can be a great way to generate leads without losing money.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Protection from Trial Abuse</h3>\n\n\n\n<p>With a paid trial, you don’t experience trial abuse like free trials. Even though paid trials are cheaper than full membership, they don’t have the issues that free trials do.&nbsp;</p>\n\n\n\n<p>First, paid trial members are typically more interested and engaged in the offer. And second, paid trials don’t attract the same kind of leads as free trials. So those only looking for a free offer to exploit don’t often consider paid trials.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-paid-trial1-1024x576.jpg\" alt=\"Infographic of benefits of a paid trial\" class=\"wp-image-487220\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-paid-trial1-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-paid-trial1-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-paid-trial1-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-paid-trial1-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-paid-trial1-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-paid-trial1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limitations-of-a-paid-trial\">Limitations of a Paid Trial</h2>\n\n\n\n<p>Although there are benefits to using a paid trial, they aren’t always as easy to run as free trials. In addition to being less accessible than free trials, there are some limitations of paid trials.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Need for Strategic Planning</h3>\n\n\n\n<p>For various reasons, a paid trial requires more strategic planning than a free trial. Because you won’t generate as many leads as a free trial, more marketing and advertising will be necessary </p>\n\n\n\n<p>to get customers to join your paid trial. You’ll also need to consider your audience and the appropriate trial length and cost for them.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Higher Acquisition Cost</h3>\n\n\n\n<p>Because paid trials generate fewer leads, your cost per lead will be higher than with a free trial. That isn’t necessarily bad, especially if you find better leads. But it’s something to remember, especially as you set your marketing budget.</p>\n\n\n\n<p>It’s also worth noting that it may take longer to get new leads, so there’s also a time cost.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">Greater Difficulty to Sell</h3>\n\n\n\n<p>Because you generate fewer leads with a paid trial, selling can be more challenging. Many people feel overrun with subscriptions these days, and some don’t want to add another recurring cost, even if it’s just for a trial period.</p>\n\n\n\n<p>Plus, paid trials require a level of commitment early on that free trials don’t. It can be intimidating for some customers.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-paid-trial1-1024x576.jpg\" alt=\"Infographic of the limitations of a paid trial\" class=\"wp-image-487221\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-paid-trial1-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-paid-trial1-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-paid-trial1-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-paid-trial1-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-paid-trial1-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/limitations-of-paid-trial1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-right-option\">How to Choose the Right Option</h2>\n\n\n\n<p>When it comes to a free trial vs. paid trial, which is better for your business? The answer is that it depends, but there are some important things to consider when deciding. This list will help you determine which trial option is right for you.</p>\n\n\n\n<ul>\n<li><strong>Understand your audience.</strong> What works for one business won’t work for another, and your audience is as unique as your business. Understanding your audience’s demographics and how they spend their money will help determine if a paid or free trial is best for you.</li>\n\n\n\n<li><strong>Consider monetary product value.</strong> Not every membership should have a free trial. In fact, if you’re offering a high-value membership, free trials may not be possible with the cost you’ll incur.</li>\n\n\n\n<li><strong>Determine goals.</strong> Depending on the membership and what stage of business you’re in, you may be looking for a larger marketing reach than conversions. Setting goals before you choose a trial option will help you determine which trial will work for you.</li>\n\n\n\n<li><strong>Test both options.</strong> There’s no harm in offering a free trial to existing newsletter subscribers and past customers before you roll out a paid trial. It will allow you to try both options while also rewarding your subscribers and customers.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/choose-the-right-option1-1024x576.jpg\" alt=\"Infographic of How to choose: Free vs Paid trials\" class=\"wp-image-487222\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/choose-the-right-option1-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/choose-the-right-option1-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/choose-the-right-option1-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/choose-the-right-option1-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/choose-the-right-option1-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/choose-the-right-option1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-the-membership-trial-that-fits-your-needs\">Create the Membership Trial That Fits Your Needs</h2>\n\n\n\n<p>There’s a lot to consider when choosing a membership trial option. This post discussed the pros and cons of a free trial vs. paid trial, but the essential things to consider are your business and what will work for your audience.</p>\n\n\n\n<p>No matter how your membership changes and grows, <a href=\"https://paidmembershipspro.com/pricing/\">Paid Memberships Pro</a> has the membership plans and pricing to accommodate you. Sign up today and build a flexible membership site that works with your business.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"Can You Use Paid Memberships Pro as a WordPress User Profile Plugin?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://www.paidmembershipspro.com/user-profile-plugin/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 27 Mar 2023 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=486981\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:441:\"Sometimes a business wants their customers to log in to their site to create a profile for making purchases. Organizations want their members to register for upcoming events. But out of the box, WordPress doesn’t offer this functionality. With a WordPress user profile plugin, your site visitors can create and manage their own profiles quickly <a href=\"https://www.paidmembershipspro.com/user-profile-plugin/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"PMPro Team\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14258:\"\n<p>Sometimes a business wants their customers to log in to their site to create a profile for making purchases. Organizations want their members to register for upcoming events. But out of the box, WordPress doesn’t offer this functionality. With a WordPress user profile plugin, your site visitors can create and manage their own profiles quickly and easily.</p>\n\n\n\n<img width=\"744\" height=\"419\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/pmpro-as-wordpress-user-profile-plugin-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Banner Photo of Using PMPro as a WordPress user Profile Plugin\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/pmpro-as-wordpress-user-profile-plugin-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/pmpro-as-wordpress-user-profile-plugin-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/pmpro-as-wordpress-user-profile-plugin-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/pmpro-as-wordpress-user-profile-plugin-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/pmpro-as-wordpress-user-profile-plugin-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/pmpro-as-wordpress-user-profile-plugin.jpg 1600w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents</h2><ul><li><a href=\"#h-what-does-a-wordpress-user-profile-plugin-do\" data-level=\"2\">What Does a WordPress User Profile Plugin Do?</a></li><li><a href=\"#h-why-you-need-a-wordpress-user-profile-plugin\" data-level=\"2\">Why You Need a WordPress User Profile Plugin</a></li><li><a href=\"#h-what-to-look-for-in-a-wordpress-user-profile-plugin\" data-level=\"2\">What to Look for in a WordPress User Profile Plugin</a></li><li><a href=\"#h-using-paid-memberships-pro-as-a-wordpress-user-profile-plugin\" data-level=\"2\">Using Paid Memberships Pro as a WordPress User Profile Plugin</a></li><li><a href=\"#h-get-started-with-paid-memberships-pro\" data-level=\"2\">Get Started with Paid Memberships Pro</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-a-wordpress-user-profile-plugin-do\">What Does a WordPress User Profile Plugin Do?</h2>\n\n\n\n<p>The primary function of a WordPress user profile plugin is to allow users to register on your website as members. Instead of having to log in to the website&#8217;s back end, a user profile plugin creates a front-end, user-friendly login page. This page keeps users out of the back-end website dashboard and makes the process easier.</p>\n\n\n\n<p>Because WordPress user profile plugins integrate with your existing site, you can create a truly branded login experience. When your members come to create a profile or log in to the site, they’ll feel like they’re logging into your website and not just some generic login screen.</p>\n\n\n\n<p>And a good user profile plugin will elevate your site’s overall functioning. Good plugins should help optimize your user login page for mobile. The plugin should also come with templates and customizable fields, so you can tailor the login form to your needs. Many plugins come with the ability to restrict content and drip new content to certain users. Plus, many plugins easily integrate with payment gateways, so you can accept payments from your users without issue.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of a WordPress User Profile Page for Members</h2>\n\n\n\n<p>A user profile plugin can help you build a better website, but is it worth all the work? It’s easy to think that creating a Facebook group or Mighty Network might have the same benefits, but that’s not the case.</p>\n\n\n\n<p>Even though online group platforms can be simple to set up, they don’t offer the same advantages as a dedicated user profile page for members on your website.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of creating member profiles:</h3>\n\n\n\n<ul>\n<li><strong>Provides a Seamless User Experience.</strong> User profile plugins integrate and sync with email marketing software, payment gateways, and more, allowing you to serve your members from your site without redirecting them elsewhere.</li>\n\n\n\n<li><strong>Enables User Sign Ups.</strong> Members can sign up or cancel their membership simply from your website.</li>\n\n\n\n<li><strong>Allows User Password Resets.</strong> You don’t have to reset passwords for your members. With a plugin, they have the power to do so themselves.</li>\n\n\n\n<li><strong>Gives Users Access to Update Custom Profile Fields.</strong> Set which custom fields you’d like your members to fill out when they sign up. If your users change their mailing address or they need to update their job title, they can do it from the site.&nbsp;</li>\n\n\n\n<li><strong>Allows Members to Connect.</strong> You can create groups and communities within your site so members with things in common can get to know one another and connect.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-creating-member-profiles1-1024x576.jpg\" alt=\"Infographic of the benefits of creating Member profiles\" class=\"wp-image-486983\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-creating-member-profiles1-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-creating-member-profiles1-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-creating-member-profiles1-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-creating-member-profiles1-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-creating-member-profiles1-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/benefits-of-creating-member-profiles1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Logins and user profiles are part of the internet experience. Even though your users likely have a few social profiles and profiles on other sites, creating a login on your site lends credibility to your business. It keeps your members on your site and gives them the power to create a profile with your business.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-need-a-wordpress-user-profile-plugin\">Why You Need a WordPress User Profile Plugin</h2>\n\n\n\n<p>Creating user profiles on your website can be expensive and time-consuming without a plugin. But with a plugin, the benefits of user profiles are right at your fingertips.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">A WordPress user profile plugin:</h3>\n\n\n\n<ul>\n<li><strong>Makes Implementation Simple for Beginners.</strong> User profile plugins give you all the functionality of creating a user login without paying a developer to create it.</li>\n\n\n\n<li><strong>Eliminates the Need for Coding.</strong> Plugins give you the customizability you need to create a fully branded login page featuring your colors, fonts, and desired layout without knowing any code.</li>\n\n\n\n<li><strong>Saves Time Setting Up and Managing Users. </strong>Users can create their own profiles and reset their passwords if needed. This control means you won’t have to answer their administrative support requests for small issues like these.</li>\n\n\n\n<li><strong>Offers Sitewide Personalization.</strong> Once your users set up their profile, they can access their personal login page and consume content tailored to their account.</li>\n\n\n\n<li><strong>Lets You Learn More About Members.</strong> Members provide information based on the custom fields you set for user profile creation. This approach helps you get to know them better and learn more about what they want.</li>\n\n\n\n<li><strong>Provides Customer Organization.</strong> Based on your users&#8217; information, you can segment them into lists of their needs, interests, stage of their customer journey, and so much more. It will help you keep your customers organized while also helping you serve them better.</li>\n</ul>\n\n\n\n<p>A good user profile plugin can be a game changer for your website and customer relationships. Once you’ve allowed your members to create user profiles, you can understand them better and run your business more efficiently.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-look-for-in-a-wordpress-user-profile-plugin\">What to Look for in a WordPress User Profile Plugin</h2>\n\n\n\n<p>Every user profile plugin has different features, so consider what you need before choosing one. Here are some things to consider when you’re looking for the perfect user profile plugin for your business:</p>\n\n\n\n<ul>\n<li><strong>WordPress Site Compatibility.</strong> Make sure the plugin you choose plays well with your page builder or theme and all your current plugins. You don’t want to completely rebuild your site to install one plugin.</li>\n\n\n\n<li><strong>Mobile Responsiveness.</strong> Most of your customers access your website from their smartphones, so you need a plugin that allows you to create a mobile-friendly experience.</li>\n\n\n\n<li><strong>Social Login Connection.</strong> Your users have profiles and logins for a lot of websites. Make it easy for them to join your site by using an existing social profile to log in.</li>\n\n\n\n<li><strong>Customizable Registration Templates.</strong> You don’t want to create everything from scratch. Choose a plugin that gives you templates you can customize for your needs.</li>\n\n\n\n<li><strong>Drag-and-Drop Visual Editors. </strong>See the changes you’re making in real-time with a drag-and-drop visual editor and never worry about code.</li>\n\n\n\n<li><strong>Custom Fields.</strong> Your business is unique, and that’s what your customers like about it. Find a plugin that allows you to create custom fields to make the user profiles relevant to your membership.</li>\n\n\n\n<li><strong>Extension Tools and Integrations.</strong> You already use tools and software for marketing and administrative tasks. You need a plugin that integrates with those tools easily.</li>\n\n\n\n<li><strong>User Role Assigning.</strong> If you want to give your users different abilities or designations within your site, you need to be able to assign them roles.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/wordpress-user-profile-plugin-features1-1024x576.jpg\" alt=\"Infographic of WordPress user profile plugin features\" class=\"wp-image-486984\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/wordpress-user-profile-plugin-features1-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/wordpress-user-profile-plugin-features1-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/wordpress-user-profile-plugin-features1-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/wordpress-user-profile-plugin-features1-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/wordpress-user-profile-plugin-features1-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/wordpress-user-profile-plugin-features1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Wondering what’s out there? This post compares <a href=\"https://www.paidmembershipspro.com/paid-memberships-pro-vs-ultimate-member/\">Paid Memberships Pro vs. Ultimate Member</a> and gives a good breakdown of what you need from a user profile plugin.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-paid-memberships-pro-as-a-wordpress-user-profile-plugin\">Using Paid Memberships Pro as a WordPress User Profile Plugin</h2>\n\n\n\n<p>PMPro has the <a href=\"https://www.paidmembershipspro.com/features/\">features</a> you need to start, manage, and grow a membership site, or you can use it as a user profile plugin.</p>\n\n\n\n<h3 class=\"wp-block-heading\">PMPro lets you:</h3>\n\n\n\n<ul>\n<li><strong>Use the Member Profile Edit Page. </strong>On the <a href=\"https://paidmembershipspro.com/documentation/frontend-pages/member-profile-edit/\">member profile edit page</a>, users can update their information, like their name and email address, or any other custom fields you designate.</li>\n\n\n\n<li><strong>Create User Profile Custom Fields.</strong> Better understand your customers by creating <a href=\"https://www.paidmembershipspro.com/collect-information-checkout/#h-the-value-of-wordpress-user-profile-fields\">user profile custom fields</a>. Ask your users to provide information about their location, goals, demographics, and anything else you think is relevant.</li>\n\n\n\n<li><strong>Enable Avatars, Bios, and Social Links.</strong> Allow your members to <a href=\"https://www.paidmembershipspro.com/user-avatar-management-wordpress/\">personalize their profiles</a> with a WordPress avatar, bio, and social links. PMPro also integrates with other plugins to further personalize profiles with social links.</li>\n\n\n\n<li><strong>Connect Extensions and Integrations.</strong> PMPro integrates with Add Ons, plugins, and extensions to help you personalize your site. No matter how much your site grows or the features you need for your user profiles, PMPro has you covered.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-paid-memberships-pro\">Get Started with Paid Memberships Pro</h2>\n\n\n\n<p>Adding user profiles to your site can create a more personalized experience for your users and help you better understand your customers. Paid Memberships Pro can help you add user profiles to your WordPress site and so much more. You can sign up today for free or check out one of our <a href=\"https://www.paidmembershipspro.com/pricing/\">pricing plans</a> that fits your needs.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"Don’t Apply Member Discount if Woo Products are on Sale\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://www.paidmembershipspro.com/woo-products-sale/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 22 Mar 2023 15:49:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:12:\"Code Recipes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:20:\"Premium Code Recipes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=486340\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:443:\"Our WooCommerce Integration allows you to integrate your membership site with WooCommerce to offer members-only product discounts as a global percentage off or per-product. WooCommerce itself also lets you set a product to be ‘on sale’. If you’ve also added a global discount for members, your site might be doubling up the markdown for certain <a href=\"https://www.paidmembershipspro.com/woo-products-sale/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"PMPro Team\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:824:\"\n<p>Our <a href=\"https://www.paidmembershipspro.com/add-ons/pmpro-woocommerce/\">WooCommerce Integration</a> allows you to integrate your membership site with WooCommerce to offer members-only product discounts as a global percentage off or per-product.</p>\n\n\n\n<p>WooCommerce itself also lets you set a product to be ‘on sale’. If you’ve also added a global discount for members, your site might be doubling up the markdown for certain users.</p>\n\n\n\n<p>What if you do not want to apply the member discount when you put a sale price on WooCommerce products?</p>\n\n\n\n<p>This code recipe will allow you to exclude any WooCommerce product with a sale price from receiving the members-only discount.</p>\n\n\n\n<div class=\"pmpro_content_message\">This content is for members only. Visit the site and log in/register to read.</div>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"10 Marketing Strategies to Boost Your Membership or Subscription Business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://www.paidmembershipspro.com/10-marketing-strategies/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 17 Mar 2023 16:45:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=289143\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:432:\"Whether your membership business is in the planning stage or it’s already launched, you’re probably wondering about the best ways to engage your members and keep them coming back (and paying you) over time. No matter where you are in your membership business journey, staying informed on the marketing front can help you take the <a href=\"https://www.paidmembershipspro.com/10-marketing-strategies/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Mandy Jones\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:28750:\"\n<p>Whether your membership business is in the planning stage or it’s already launched, you’re probably wondering about the best ways to engage your members and keep them coming back (and paying you) over time.</p>\n\n\n\n<p>No matter where you are in your membership business journey, staying informed on the marketing front can help you take the right steps to succeed. In this post, we’ll talk about why marketing is so important for membership businesses, some common marketing mistakes, and 10 marketing strategies to boost your membership or subscription business.</p>\n\n\n\n<p>We’ll focus on actionable marketing strategies that you can start using right away, so that you can start seeing real results!</p>\n\n\n\n<img width=\"744\" height=\"419\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2020/09/10-marketing-strategies-to-boost-membership-business-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Banner for 10 Marketing Strategies to Boost Membership Business\" decoding=\"async\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2020/09/10-marketing-strategies-to-boost-membership-business-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2020/09/10-marketing-strategies-to-boost-membership-business-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2020/09/10-marketing-strategies-to-boost-membership-business-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2020/09/10-marketing-strategies-to-boost-membership-business-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2020/09/10-marketing-strategies-to-boost-membership-business-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2020/09/10-marketing-strategies-to-boost-membership-business.jpg 1600w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<div class=\"wp-block-group has-grey-blue-background-color has-background is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents</h2><ul><li><a href=\"#h-why-marketing-is-important-for-membership-sites\" data-level=\"2\">Why Marketing is Important for Membership Sites</a></li><li><a href=\"#h-4-marketing-mistakes-that-membership-site-owners-make\" data-level=\"2\">4 Marketing Mistakes that Membership Site Owners Make</a></li><li><a href=\"#h-10-marketing-strategies-to-boost-your-membership-or-subscription-business\" data-level=\"2\">10 Marketing Strategies to Boost Your Membership or Subscription Business</a><ul><li><a href=\"#h-video-how-much-should-you-charge-for-your-membership-site\" data-level=\"3\">Video: How Much Should You Charge for Your Membership Site?</a></li></ul></li><li><a href=\"#h-which-marketing-strategies-will-you-choose\" data-level=\"2\">Which Marketing Strategies Will You Choose?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-marketing-is-important-for-membership-sites\">Why Marketing is Important for Membership Sites</h2>\n\n\n\n<p>Marketing plays a crucial role in the success of membership sites. It not only helps to attract new members, but it also boosts engagement and retention among existing ones.</p>\n\n\n\n<p>Membership sites can raise awareness, demonstrate their value proposition, and reach a broader audience by leveraging targeted marketing strategies. Plus, these strategies help to nurture a strong brand identity, enhancing trust and credibility with potential members.</p>\n\n\n\n<p>Well-executed marketing campaigns ultimately lead to optimized content offerings, better user experience, higher conversions, increased member satisfaction, and long-term business growth.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-marketing-mistakes-that-membership-site-owners-make\">4 Marketing Mistakes that Membership Site Owners Make</h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Competing on Price Alone</h3>\n\n\n\n<p>The thing about memberships is that they are <strong>all about value</strong>—which means that competing on price alone is <em>not exactly</em> the best strategy.</p>\n\n\n\n<p>If you want to convince potential members that what you offer is something worth paying for over many months, then your pricing should reflect that value. If you offer something valuable but then charge very little for it, it can confuse potential members, or even convince them that it’s actually not that valuable.</p>\n\n\n\n<p>While offering competitive pricing is not a bad thing in general, you should consider how much competition you have as well as how unique your membership offering is before making the choice to compete on price.</p>\n\n\n\n<p>Plus, remember that when you compete on price alone, there is nowhere to go but down—<em>especially</em> if new competitors enter the market.</p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Not Giving Anything Away for Free</h3>\n\n\n\n<p>Another common mistake that membership site owners make is not wanting to give anything away for free. They may believe that they must monetize<em> everything</em> to make their business profitable, but this approach can actually be counterproductive.</p>\n\n\n\n<p>By refusing to give away any free content, you could be <strong>missing out on potential customers</strong> who are hesitant to commit to paying for something they haven&#8217;t tried before. There are more reasons to give away free content, which we’ll cover in the next section.</p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Prioritizing Acquisition Over Retention</h3>\n\n\n\n<p>“Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” –Harvard Business Review</p>\n\n\n\n<p>While new customer acquisition is important for any business, it&#8217;s especially critical for membership sites to focus on member retention. As the Harvard Business Review quote suggests, it can be significantly more expensive to acquire new members than to retain existing ones.</p>\n\n\n\n<p>But beyond the financial benefits, <strong>retention is key to the long-term success of a membership site</strong>. Members who stick around for the long-term are more likely to refer others to your site, provide valuable feedback, and contribute to the overall community.</p>\n\n\n\n<p>Plus, loyal members are more likely to upgrade to higher membership tiers, which can lead to increased revenue for your business. By focusing on member retention, membership site owners can create a stable, engaged community that provides ongoing value for both the members and the business.</p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Not Personalizing or Customizing&nbsp;</h3>\n\n\n\n<p>Another mistake that membership site owners can make is not personalizing their marketing efforts to the specific needs of different audience segments or customizing marketing messages for different channels and formats. For example, what works on Facebook may not work on LinkedIn, and vice versa.</p>\n\n\n\n<p>Membership site owners may also be tempted to send the same sales messages to their existing logged-in members as they do to potential members, which can be off-putting and make current members feel like they&#8217;re being sold to.</p>\n\n\n\n<p>Without personalizing or customizing marketing efforts, membership site owners can’t be sure that they&#8217;re reaching the right people at the right time with the right message.</p>\n\n\n\n<p><strong><em>PMPro Tip</em></strong><em>: Use the </em><a href=\"https://www.paidmembershipspro.com/documentation/content-controls/with-the-membership-block/\"><em>membership required block</em></a><em> or other logic to hide salesy stuff.</em></p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/4-marketing-mistakes-1024x576.jpg\" alt=\"Infographic on 4 Marketing Mistakes Membership Site Owners Make\" class=\"wp-image-485553\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/4-marketing-mistakes-1024x576.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/4-marketing-mistakes-300x169.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/4-marketing-mistakes-1536x864.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/4-marketing-mistakes-1170x658.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/4-marketing-mistakes-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/4-marketing-mistakes.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-marketing-strategies-to-boost-your-membership-or-subscription-business\">10 Marketing Strategies to Boost Your Membership or Subscription Business</h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Offer Free Content</h3>\n\n\n\n<p>Giving away free content can be a powerful marketing strategy for membership sites. By offering a taste of what your site has to offer, you can <strong>entice potential members to join</strong> and see the full value of your service.</p>\n\n\n\n<p>Free content can also help to <strong>establish your brand as a trusted authority</strong> in your industry, and build trust with your audience over time. By providing valuable resources and insights for free, you can demonstrate your expertise and create a loyal following of customers who are more likely to stick around for the long-term.</p>\n\n\n\n<p>The best part? Giving away free content is easy to do. For example, you could simply offer your most basic content as free content. Or, you could give away limited sections of content or samples for free.</p>\n\n\n\n<p>To learn more, check out our post <a href=\"https://www.paidmembershipspro.com/how-to-improve-your-sales-funnel-and-grow-membership-by-giving-something-away-for-free/\"><strong>How Free Content Will Help You Boost Sales</strong></a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Offer Premium Content</h3>\n\n\n\n<p>Offering premium content is an effective marketing strategy because it allows you to <strong>appeal to certain subsets of your audience</strong> who are looking for something more exclusive and valuable. Just as free content can help you attract new members, premium content can help you <em>retain</em> existing members and provide them with additional value that they can&#8217;t find elsewhere.</p>\n\n\n\n<p>Plus, it can also help you <strong>differentiate your business from competitors</strong> and establish your membership site as a go-to source for high-quality, exclusive content in your niche.</p>\n\n\n\n<p>We wrote a whole post on <a href=\"https://www.paidmembershipspro.com/premium-subscription-services/\">how to leverage premium subscription services for membership growth</a>, where we talk about how to increase your profits by allowing your members to upgrade to a premium experience.</p>\n\n\n\n<p>If you’re wondering what to offer as premium content, it can be as simple as offering an ad-free experience, access to your most in-demand content, or exclusive discounts on products or services. Just remember that it’s important to identify what your audience values most, so you can create an offering that aligns with their needs and interests.&nbsp;</p>\n\n\n\n<p>Premium content can help your membership site <strong>generate more revenue</strong>. Since it’s exclusive and valuable, members are often willing to pay a premium price to access it. Plus, when members upgrade, their engagement and loyalty to your site naturally increases as well.</p>\n\n\n\n<p>Want to create a membership business built around premium content? You might also be interested in reading our post <a href=\"https://www.paidmembershipspro.com/build-premium-content/\">8 Sites You Can Build With a Premium Content WordPress Plugin</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use Tiered Pricing</h3>\n\n\n\n<p>Another proven marketing strategy for membership sites is using tiered pricing. This <strong>taps into the psychology of consumer behavior</strong> and can increase your revenue potential.</p>\n\n\n\n<p>The idea behind tiered pricing is to offer different membership levels with varying degrees of access and benefits, so that potential customers can choose the level that best fits their needs and budget. This can be an effective way to <strong>appeal to a wider range of customers</strong> and increase conversions, since people are often more likely to purchase something that&#8217;s tailored to their specific needs and preferences.</p>\n\n\n\n<p>The beauty of tiered pricing is that it&#8217;s relatively easy to implement, especially with the help of membership site software like that&#8217;s designed to handle different pricing tiers.</p>\n\n\n\n<p>To get started, you&#8217;ll need to decide what content, product, or service you want to sell and what different levels of membership you want to offer. This could include basic, premium, and VIP levels, for example, each with increasing levels of access and benefits.</p>\n\n\n\n<p>It&#8217;s important to note that the content, product, or service you decide to sell <strong>needs to be of value</strong> to the paying member. You should do research to find out what your competitors are charging and decide what you can charge based on the value that you provide.</p>\n\n\n\n<p>We offer more membership pricing advice in our post <a href=\"https://www.paidmembershipspro.com/price-a-membership-site/\">How to Price a Membership Site</a>. We also talk about some different pricing factors in this video:</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-video-how-much-should-you-charge-for-your-membership-site\">Video: How Much Should You Charge for Your Membership Site?</h3>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https://www.youtube.com/embed/I5fek7a7GE4\" width=\"744\" height=\"419\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe></center>\n\n\n\n<p>Once you believe in the worth behind the value in your product, you can stand by it, even if it is criticized for being “too expensive”. You will be surprised how your target market would rather pay a little more if they know you care about your value and business.</p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Market the Real-World Benefits of Your Membership</h3>\n\n\n\n<p>Focusing on the real-world benefits that your membership offers is a high-impact marketing strategy because it <strong>creates an emotional connection with the customer</strong>—and <em>this</em> keep them coming back.</p>\n\n\n\n<p>While features are important, it&#8217;s the real-world benefits that provide the greatest value to the customer because these benefits improve their lives. This could include anything from saving time or money, to learning new skills or connecting with like-minded individuals.</p>\n\n\n\n<p>By identifying the real-world benefits of your membership site, you can create a <strong>strong value proposition</strong> that resonates with your target audience and inspires them to become members.</p>\n\n\n\n<p>Another benefit to focusing on real-world benefits is that it&#8217;s easier to communicate <em>value</em> to the customer. While features can be hard to explain or quantify, real-world benefits are tangible and relatable.</p>\n\n\n\n<p>Highlight how your membership site improves lives in one way or another in order to create a clear and compelling value proposition that sets you apart from your competitors. For example, if your membership site provides resources and support for freelancers, you could focus on how it helps them to build their skills, find new clients, and increase their income.</p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Capture Customer Details on Signup</h3>\n\n\n\n<p>Building a contact list is essential if you want to establish a <strong>direct line of communication with your customers</strong>. This is why capturing customer details is crucial for any business that wants to grow and thrive over time.</p>\n\n\n\n<p>One effective way to do this is to <strong>offer a compelling lead magnet</strong>, such as a free eBook or guide, in exchange for an email address. This provides an incentive for customers to sign up and gives you permission to contact them with future marketing messages.</p>\n\n\n\n<p>Note that <strong>requiring a double opt-in</strong> on signup helps to ensure that each subscriber intended to sign up, and reduces the likelihood that they&#8217;ll mark your messages as spam or unsubscribe from your list.</p>\n\n\n\n<p>Email is an essential direct marketing channel that can be used to send members enticing information about your business and anything new you have to offer. Whether it&#8217;s promoting new content, sharing exclusive offers, or providing helpful tips and resources, email marketing continues to be a valuable way to reach your customers and build a strong relationship with them over time.</p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Offer Membership Refunds and Cancellations</h3>\n\n\n\n<p>One of the best ways to <strong>reduce the risk that potential members perceive</strong> when signing up for your membership is to offer refunds and give members the option to cancel at any time. No one wants to feel like they&#8217;re being forced to receive or listen to information, so by offering the option to cancel at any time, or at least making it feel like it&#8217;s not a “forever” commitment, you can increase membership sign-ups.</p>\n\n\n\n<p>This is especially important for recurring subscriptions, where customers may be hesitant to commit to a long-term relationship with your business. By offering the option to cancel at any time, you can give these customers the peace of mind they need to take the leap.</p>\n\n\n\n<p>A generous refund and cancellation policy also helps you to focus on the members who <em>do</em> want to hear what you have to offer. While it&#8217;s never ideal to lose a customer, it&#8217;s important to remember that <strong>not everyone will be a good fit for your membership site</strong>.</p>\n\n\n\n<p>By allowing customers to cancel at any time, you can ensure that you&#8217;re focusing your resources and attention on the members who are truly engaged. Plus, you can demonstrate your commitment to customer satisfaction and build trust and credibility with your audience.</p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Take Advantage of Content Marketing</h3>\n\n\n\n<p>Content marketing is a powerful marketing strategy for membership sites because it helps to increase your value as a brand and establish you as an authority in your niche.</p>\n\n\n\n<p>By creating and sharing valuable content that helps your audience solve problems and achieve their goals, you can <strong>build trust and credibility with your target audience</strong> and differentiate yourself from your competitors. Whether you&#8217;re sharing blog posts, podcasts, videos, or social media updates, content marketing is a way to provide value to your audience and establish a strong relationship with them over time.</p>\n\n\n\n<h4 class=\"wp-block-heading\">Leverage Efficient Content Creation Tools and Strategies</h4>\n\n\n\n<p>While content marketing can require some time and skill, there are plenty of free resources available to help you. From free graphic design tools like Canva to AI chatbots like ChatGPT, there has never been a lower barrier to entry when it comes to content creation.</p>\n\n\n\n<div class=\"wp-block-group alignwide has-grey-blue-background-color has-background is-layout-flow\" id=\"callout\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-22\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow\" style=\"flex-basis:5%\"></div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"388\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/09/PaidMembershipsPro-10-Free-Content-Creation-Tools.png\" alt=\"Cover: 10 Free Content Creation Tools\" class=\"wp-image-449504\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2022/09/PaidMembershipsPro-10-Free-Content-Creation-Tools.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2022/09/PaidMembershipsPro-10-Free-Content-Creation-Tools-232x300.png 232w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></figure>\n</div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"has-medium-font-size\"><i class=\"fa fa-file-pdf\"></i> <strong>DOWNLOAD NOW</strong></p>\n\n\n\n<p>Looking to start creating graphics, videos, and voice content for your membership site? This cheatsheet shares the top 10 free tools we use to create rich media at PMPro. Use these tools to create rich media content like PDFs, commercials, audiograms, blogs, social graphics, and more.</p>\n\n\n<script async data-uid=\"b2f34f36aa\" src=\"https://strangerstudios.ck.page/b2f34f36aa/index.js\"></script>\n</div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow\" style=\"flex-basis:5%\"></div>\n</div>\n</div></div>\n\n\n\n<p>Even if you don&#8217;t have a lot of resources or expertise, there are several strategies you can use to create compelling content that resonates with your audience. For example, you can use <strong>batch creation</strong> to create a lot of content at once, allowing you to spread it out over time and maintain a consistent presence. You can also <strong>repurpose existing content</strong>, such as turning blog posts into videos or infographics, or you can leverage <strong>user-generated content</strong> by encouraging your members to share their own stories and experiences on your site or tag your social media accounts.</p>\n\n\n\n<p>Just remember that it’s important to <strong>diversify your content formats</strong> if you want to reach people with different preferences. Some of your audience may prefer written content, while others may prefer audio, video, or graphic content.</p>\n\n\n\n<p>We have a series of articles on the topic of content marketing—and we followed our own advice in point 8 to”narrow it down” into a few distinct posts. Here is some continued reading for you to explore related to content marketing:</p>\n\n\n\n<ul>\n<li><a href=\"https://www.paidmembershipspro.com/getting-started-with-content-marketing-on-your-membership-or-subscription-site/\">Getting Started with Content Marketing on Your Membership or Subscription Site</a></li>\n\n\n\n<li><a href=\"https://www.paidmembershipspro.com/content-marketing-for-membership-and-subscription-sites/\">Content Marketing for Membership and Subscription Sites</a></li>\n\n\n\n<li><a href=\"https://www.paidmembershipspro.com/the-paid-memberships-pro-membership-content-strategy/\">The Paid Memberships Pro Membership Content Strategy</a></li>\n\n\n\n<li><a href=\"https://www.paidmembershipspro.com/quality-quantity-content-marketing-strategies-membership-subscription-sites/\">Quality vs. Quantity: Content Marketing Strategies for Membership and Subscription Sites</a></li>\n\n\n\n<li><a href=\"/repurposing-content/\">6 Major Benefits to Repurposing Content for Your Membership Site</a></li>\n\n\n\n<li>Webinar: <a href=\"https://youtu.be/9hkLE8vbMmU\">How to Repurpose Content for Your Membership Site</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Diversify Your Marketing Channels</h3>\n\n\n\n<p>If you want to reach a wider audience and reduce your reliance on any one channel or platform, you should diversify the marketing channels you use. By using a variety of different channels, such as email marketing, social media, search engine optimization, paid advertising, and content marketing, you can reach potential customers wherever they are and increase the likelihood that they&#8217;ll discover your membership site.</p>\n\n\n\n<p>This can help to <strong>increase your visibility</strong>, build your brand, and attract new members over time.</p>\n\n\n\n<p>This strategy also helps to <strong>reduce your risk and provide a safety net</strong> in case one channel experiences a problem or declines in effectiveness. For example, if your main marketing channel is social media and the platform changes its algorithm or you experience a drop in engagement, this could have a negative impact on your membership site. However, if you&#8217;re <em>also</em> using email marketing and paid advertising, you can mitigate the impact of any one channel experiencing issues.</p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Be Authentically YOU</h3>\n\n\n\n<p>While other businesses may offer similar products or services, they can&#8217;t compete with what makes your membership site unique: <strong>you</strong>. By sharing <em>your</em> voice, <em>your</em> experience, and connecting with your audience <em>authentically</em>, you can differentiate you from your competitors and <strong>establish a personal connection and strong sense of community with your audience</strong>.</p>\n\n\n\n<p>Sharing your personal experience and making yourself available can help members identify with you and your brand, creating a sense of loyalty and increasing the likelihood that they&#8217;ll stick around. <strong>Just remember to find a balance</strong>; While it can be tempting to share everything, it&#8217;s important to be mindful of your boundaries and only share what you&#8217;re comfortable with.</p>\n\n\n\n<p>That being said, connecting with your audience authentically can help to make you feel more approachable and relatable, which can make your membership site feel more welcoming and accessible. Identify where your members are most likely to interact with your brand, whether it&#8217;s Facebook, Twitter, or another platform. By focusing your efforts on the platforms that resonate most with your audience, you can build a strong presence and increase engagement with your members over time.</p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Experiment!</h3>\n\n\n\n<p>Experimentation is crucial for businesses in general, but this is especially true for content-driven membership sites. Running experiments allows you to test different approaches and <strong>identify what works best for your audience</strong>.</p>\n\n\n\n<p>Whether you&#8217;re trying out new marketing channels, testing different pricing strategies, or experimenting with new content formats, running experiments allows you to <strong>gain valuable insights and make data-driven decisions</strong>. By analyzing the results of your experiments, you can refine your approach over time and optimize your marketing strategy for maximum impact.</p>\n\n\n\n<p>In addition to helping you identify what works best for your audience, it also helps to keep your marketing strategy fresh and engaging. Trying new things and changing up existing approaches can keep your members interested and engaged. After all, keeping members engaged and motivated is key to long-term membership success.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-box-shadow\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/marketing-strategies-boost-membership-business-1024x768.jpg\" alt=\"Infographic on 10 Marketing strategies to Boost Your Membership Business\" class=\"wp-image-485616\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2023/03/marketing-strategies-boost-membership-business-1024x768.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/marketing-strategies-boost-membership-business-300x225.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/marketing-strategies-boost-membership-business-1536x1152.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/marketing-strategies-boost-membership-business-1170x878.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2023/03/marketing-strategies-boost-membership-business.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-marketing-strategies-will-you-choose\">Which Marketing Strategies Will You Choose?</h2>\n\n\n\n<p>Hopefully this post has given you some food for thought when it comes to marketing your membership site. 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box-shadow: none; margin-left: 5px;\"></a><a class=\'rsswidget\' href=\'https://updraftplus.com/making-the-most-of-the-wordpress-6-2-release/\'>UpdraftPlus: Making the most of WordPress 6.2</a></li><li class=\"updraftplus_dashboard_news_item\"><a href=\"https://v2.opentrax.com.au/wp-admin/\" class=\"dashicons dashicons-no-alt\" title=\"Dismiss all UpdraftPlus news\" onClick=\"updraftplus_dismiss_dashboard_news(); return false;\" style=\"float: right; box-shadow: none; margin-left: 5px;\"></a><a class=\'rsswidget\' href=\'https://updraftplus.com/top-3-things-you-should-to-do-this-world-backup-day-with-updraftplus/\'>UpdraftPlus: Top 3 things you should do this World Backup Day with UpdraftPlus</a></li></ul></div>','no'),(6920,'_transient_timeout_dash_v2_88ae138922fe95674369b1cb3d215a2b','1681267776','no'),(6921,'_transient_dash_v2_88ae138922fe95674369b1cb3d215a2b','<div class=\"rss-widget\"><ul><li><a class=\'rsswidget\' 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